- Old Spice Promo Searches For Interns
Marketing Daily, - Wednesday, March 31, 2010
Prior to traveling, they will be outfitted with $5,000 and an itinera ...
- Sears Launches Yard Guru Campaign
Marketing Daily, Sarah Mahoney - Wednesday, March 31, 2010
"We know that the majority of Americans have been cutting back ...
- Jeep Marches To Different Drummer's Tune
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
As Chrysler sails into 2010 under the wing of Fiat and o ...
- Uno Marks Deep-Dish Pizza Day For Its 65th
Marketing Daily, - Monday, March 29, 2010
The Uno restaurant chain is marking "National Deep-Dish Pizza Day" on Apr ...
- OgilvyOne Uses Contest To Promote Salesmanship
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
...
- FedEx Launches B-to-B NASCAR Promo
Marketing Daily, - Friday, March 26, 2010
FedEx has launched a program called "FedEx Race Time Promotion" wherein sma ...
- GameStop Launches 'Zork' Online Promo
Marketing Daily, Aaron Baar - Friday, March 26, 2010
Social and online gaming is a growing sector that lures both av ...
- AB InBev's Marketing Splurge Defies Industry Pundits
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
Many an observer felt that Anheuser Busch's marketing faced a sharp a ...
- Starwood, Live Nation Expand Alliance Globally
Marketing Daily, - Wednesday, March 24, 2010
The two companies joined in 2009 to deliver live music experiences ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Eight O'Clock Coffee Dangles Free Bags In Promo
Marketing Daily, - Monday, March 22, 2010
With every vote, fans will be entered to win a random week ...
- McDonald's Bets Pricing Drinks At $1 Will Heat Up Summer Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
McDonald's executives and Coca-Cola executives are trying to convince franchisees that selli ...
- Facebook Helps Burgerville Woo Young Adults
Marketing Daily, Karlene Lukovitz - Wednesday, March 17, 2010
For voters, there's no prize, just the fun of helping influence t ...
- OOH Super-Graphics Go Green: Movie Billboards Morph Into Reusable Bags
MediaDailyNews, Erik Sass - Wednesday, March 17, 2010
Los Angeles is a giant laboratory and proving ground for new out-of-ho ...
- Hormel Tells Consumers How To Spam, Spam, Spam, Spam ...
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
"So," you may be asking yourself after a hard day in t ...
- Madness: T.G.I. Friday's Offers Half-Price Wings
Marketing Daily, - Monday, March 15, 2010
T.G.I. Friday's will offer half-price boneless Buffalo Wings in its bars duri ...
- Businesses Giving Away A Little To Get A Lot Of Goodwill
Around the Net In Brand Marketing, Thom Forbes - Friday, March 12, 2010
There seems to be a freebie fad going on, writes Eve Tahminciogl ...
- HBO Uses Interactive Kiosks To Promote 'Pacific'
MediaDailyNews, Aaron Baar - Thursday, March 11, 2010
HBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion pie ...
- Restaurant Selling 'Season Passes' To Boston Red Sox Broadcasts
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 11, 2010
The color commentator on Boston Red Sox broadcasts known as RemDawg ...
- Starbucks 'Journey Cards' Encourage Multiple Buys
Marketing Daily, - Wednesday, March 10, 2010
Customers who try out new coffees in each of the eight wee ...
- ABC: Viewers Asked To Create 'Lost' Promos
MediaDailyNews, Wayne Friedman - Wednesday, March 10, 2010
With fans already creating their own "Lost" entertainment online, ABC has decid ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- P&G Uses 6-Foot Roll Of Bounty For Fundraiser
Marketing Daily, - Thursday, March 4, 2010
The promotional cart, linked to P&G's launch of its new Bounty Hu ...
- Boston Market Offering $2.99 Meal Deals In National Test
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
Boston Market is rolling out a "$2.99 Market Meal Deals" promotion toda ...
- SI Swimsuit Promo Sparks Trouble for Airline
MediaDailyNews, Erik Sass - Wednesday, March 3, 2010
Air Tran female flight attendants are not pleased with the company's decisi ...
- Bally Fitness, Universal Music Launch Partnership
Marketing Daily, Aaron Baar - Tuesday, March 2, 2010
"We understand that music is a critical part of how people wo ...
- Pacquiao, Mayweather Fights Spawn Promotions
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
What would have been the biggest fight in recent years won't happ ...
- Staples Offers Free Copies Of Tax Returns
Marketing Daily, - Monday, March 1, 2010
The Framingham, Mass.-based retailer, which also sells tax software and services, sa ...
- Dunkin' Taps Twitter For Waffle Sandwich Promo
Marketing Daily, - Monday, March 1, 2010
Each Wednesday, Dunkin' will ask the brand's Twitter followers to tweet abo ...
- Tesla And TAG Heuer Launch Promotion
Marketing Daily, - Monday, March 1, 2010
Swiss watch maker TAG Heuer and electric carmaker Tesla Motors are cross-promoti ...