- Redbox, Pepsi, Kroger Team Up For 'Movie Night'
Marketing Daily, Sarah Mahoney - Thursday, May 27, 2010
While giving away freebies may seem like an odd way for Redb ...
- Dunkin' Offers Free Donut With Beverage Purchase
Marketing Daily, - Wednesday, May 26, 2010
On June 4, National Donut Day, each customer who buys a bevera ...
- Extended Wear: Bridgestone Drives NHL Partnership
MediaDailyNews, Karl Greenberg - Wednesday, May 26, 2010
Bridgestone has signed a five-year deal extending its relationship with the Nation ...
- Lays Promotes Potato Chip Using Many Farmers And Less Salt
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
...
- Corona Launches Biggest Summer Promo To Date
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
The off- and on-premises promotion, which will run through July 31, kick ...
- Toyota's Scion Takes The Kids For A Ride
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
Jack Hollis, VP of Scion, tells Marketing Daily that the eight-week-long "Unlo ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Toasted Galifianakis, Trippy Pages and a Stoned Pynchon Keep Book Trailers Hip
VidBlog, Steve Smith - Tuesday, May 25, 2010
Go ahead and marvel over the digital wizardry of the latest brand ...
- P&G's Gillette To Send 2 On National Road Trip
Marketing Daily, - Thursday, May 20, 2010
The two "Gillette Fusion ProGlide Ambassadors" will travel in a Fusion ProGli ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, A ...
- CBS Considers Promoting 'S' Word Sitcom
MediaDailyNews, Wayne Friedman - Thursday, May 20, 2010
How does a broadcast network promote a show with a word ...
- T-Mobile Hosts 'Futbol' Promotion
Marketing Daily, - Wednesday, May 19, 2010
T-Mobile USA is giving away 2,010 soccer-themed and cash prizes as pa ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections wi ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Power Agent Says Monetizing Content Trumps Ratings
MediaDailyNews, David Goetzl - Thursday, May 13, 2010
For a top talent agent whose clients would seem to benefit fr ...
- NBC Fans Social Networks
MediaDailyNews, Fern Siegel - Thursday, May 13, 2010
NBC is extending its audience reach -- to social media -- wi ...
- Dunkin' Faces Angry Fans On Free Iced Coffee Day
Marketing Daily, Nina Lentini - Tuesday, May 11, 2010
During the afternoon, the company apologized for the confusion. On Twitter, @javajo ...
- Hilton Offers Getaway Discount
Marketing Daily, - Monday, May 10, 2010
Hilton Worldwide has launched "The Great Getaway," a promotion dangling 30% o ...
- Chevy Goes To Bat With 3D IPad Game
Marketing Daily, Karl Greenberg - Monday, May 10, 2010
Chevrolet is extending its involvement in baseball as a marketing platform f ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Belle Tire Mobile Program Lifts Sales
Marketing Daily, - Thursday, May 6, 2010
Belle Tire recently added a mobile component to its traditional media bu ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Captain Morgan, 'Maxim' Host Birthday Bashes
Marketing Daily, - Thursday, May 6, 2010
In addition to Captain Morgan Original Spiced Rum and Lime Bite cockta ...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Playtex Aims To Hook Women With Right Fit
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
The company is also doing social-media elements on Facebook and YouTube, ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- Good Humor Celebrates 90th Anniversary
Marketing Daily, - Monday, May 3, 2010
Good Humor is launching summer programs to commemorate its 90th anniversary. T ...
- Arby's Promo Helps Big Brothers Big Sisters
Marketing Daily, - Monday, May 3, 2010
Arby's hopes the donations generated this year will exceed last year's effor ...
- Surprise! Sears Launches First Fashion Outlet
Marketing Daily, Sarah Mahoney - Monday, May 3, 2010
"Sears is experimenting with a clearance format that can be used ...
- Hallmark Debuts 'Meet My Mom' Facebook Promo
Online Media Daily, Mark Walsh - Tuesday, May 4, 2010
Hallmark is putting a social twist on the traditional Mother's Day ca ...