- USA Network, 'EW' Sweeten Summer Lineup
MediaDailyNews, Fern Siegel - Friday, May 27, 2011
Cabler USA Network has partnered with Entertainment Weekly and premium ice cre ...
- Hotels Offer Gas Deals To Attract Travelers
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
With gasoline at historically high prices -- averaging $3.81 this week ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Dos Equis Launches 'Most Interesting Toast' Promo
Raw, Tanya Gazdik - Thursday, May 26, 2011
Dos Equis is launching a promotion inviting fans to record and uplo ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- 'Kung Fu Panda' Hits CityVille
Marketing Daily, - Friday, May 20, 2011
DreamWorks Animation SKG is following in the footsteps of Lady Gaga a ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- Honda Puts Music In The Tank For Civic
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The contest, for which Honda is taking submissions until June 5, wi ...
- Sears Auto Center Brings Back Summer Road Trip
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The company is featuring eight such road trips as prizes in ...
- TNT, Coors Light Drive NASCAR Promo
MediaDailyNews, - Wednesday, May 18, 2011
TNT said it has joined with Coors Light on a promotion th ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Southwest, SeaWorld To Award 40 Trips In 40 Days
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2011
To kick off the promotion on Thursday, Southwest and SeaWorld employees a ...
- ESPN's 'Fanwich' Challenge Part Of 'Crazy' Campaign
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
The ESPN "Fanwich" contest has delis, restaurants and Joe Fans submitting entran ...
- Chivas Loyalty Program Using 2D Barcodes, Multimedia
Marketing Daily, Karlene Lukovitz - Wednesday, May 11, 2011
To launch its "Chivas Brotherhood" loyalty program, Pernod Ricard's Chivas Regal ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- Sun-Maid Uses QR Codes For Movie Tie-In
Marketing Daily, Karlene Lukovitz - Friday, May 6, 2011
Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying t ...
- Carnival Cruise, Live Nation Entertainment Align
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2011
The deal will allow Carnival to reach music fans before, during a ...
- JetBlue, Kimpton Honor Pets With Promo
Marketing Daily, Tanya Gazdik - Wednesday, May 4, 2011
JetBlue Getaways will award one lucky winner with a two-night, three-day vacati ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- Orbitz Revamps Facebook Presence, Launches New Promo
Online Media Daily, Mark Walsh - Tuesday, May 3, 2011
Travel site Orbitz.com has redesigned its Facebook page and launched a n ...
- Redhook Launches Sassy Anniversary Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 2, 2011
The persona is achieved not by animating or anthropomorphizing the Redhook bottl ...
- Forever 21 Hosts Holographic Fashion Shows
Marketing Daily, Tanya Gazdik - Monday, May 2, 2011
The promotion, conceived and produced with the help of digital agency space15 ...