- Ford, Zipcar Create A Unique Partnership
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
Ford and Cambridge, Mass.-based car sharing network Zipcar, Inc. have inked ...
- SiriusXM Tries To Lure Back Listeners
Marketing Daily, Tanya Gazdik - Monday, August 29, 2011
In a mailing that went out late last week, the New York-bas ...
- Chick-fil-A Pushes Breakfast
Marketing Daily, - Monday, August 29, 2011
The Chick-fil-A "Eat Mor Chikin" Cows are asking customers to vote "Chik ...
- NASCAR Pushes College Marketing Efforts
MediaDailyNews, David Goetzl - Monday, August 29, 2011
NASCAR is going on campus to recruit a new generation of potential ...
- Outback Offers Free Steak Dinner Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Outback Steakhouse is hoping to grab market share with "The Great Auss ...
- McD's Latest Happy Meal Toys: Mini Skechers
Marketing Daily, Karlene Lukovitz - Thursday, August 25, 2011
Taking Happy Meal partnerships into the realm of apparel, McDonald's has launch ...
- Mountain Dew Launches 'Call of Duty' Tie-Ins
Marketing Daily, - Thursday, August 25, 2011
PepsiCo's Mountain Dew, a favorite among the young male gaming crowd, ...
- Dunkin' Running Location-Based Contest
Marketing Daily, - Wednesday, August 24, 2011
Dunkin' Donuts has launched a five-week, location-based promotion, "Be The President ...
- Jack Daniel's Teams With Zac Brown Band
Marketing Daily, Karlene Lukovitz - Tuesday, August 23, 2011
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnersh ...
- Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2011
Crowne Plaza has conducted giveaways in the past, but this is t ...
- Orbitz Giveaways Feature Marriott, Caribbean Cruise
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
To play, people can "Like" Orbitz on Facebook and then begin biddin ...
- P.O.P Materials Need To Be There!
Research Brief, Jack Loechner - Tuesday, August 23, 2011
According to more than 100 store, branch office and dealer sales manage ...
- Dunkin' Integrated In New Sims Facebook Game
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
Dunkin' will be the exclusive restaurant-category brand featured in the game f ...
- 10 Tips, Tactics For Online Promotion Success
Marketing Daily, Hector Pages - Friday, August 19, 2011
With 24% of the U.S. online audience playing branded social games monthl ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- Behind The Scenes: NBCU To 'Preview' Fall Lineup Cross-Platform
MediaDailyNews, Wayne Friedman - Thursday, August 11, 2011
NBC Universal is again offering a half-hour promotional show this summer f ...
- Activision, GameStop Promo Prototype 2
Marketing Daily, - Wednesday, August 10, 2011
Activision Publishing and GameStop are teaming up on a promotion for Radic ...
- Bravo, OkCupid.com Promote 'Dallas'
MediaDailyNews, - Wednesday, August 10, 2011
Bravo has teamed with OkCupid.com to promote its new docu-series "Most Eligib ...
- No Foul: Comcast Can't Stop DirecTV Ads For 'NFL Sunday Ticket'
MediaDailyNews, Wayne Friedman - Wednesday, August 10, 2011
A federal judge rejected Comcast's request for a temporary restraining order again ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Newcastle Brown Ale Sponsors Branded Public Art
Marketing Daily, - Tuesday, August 9, 2011
Newcastle Brown Ale is launching an out-of-home ad campaign in San Dieg ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...
- AT&T Teams With Blink-182
Marketing Daily, - Monday, August 8, 2011
AT&T is teaming with pop-punk band Blink-182 in an effort to he ...
- Pepsi Marketing Throwback Merchandise
Marketing Daily, - Monday, August 8, 2011
As one promotion for its Pepsi Throwback recently made a permanent pa ...
- 'Friends of Elsie' Is On the Move
Marketing Daily, Karlene Lukovitz - Thursday, August 4, 2011
The campaign -- which includes regional cable television, national magazine print ad ...
- Social Media Not Big With Small Business Marketing
Research Brief, Jack Loechner - Friday, August 5, 2011
According to a survey of US small business leaders by Opinium Researc ...
- Schick Does Promotional Deal With Thrillist.com
Marketing Daily, Karl Greenberg - Wednesday, August 3, 2011
Schick Hydro Blast razor is running a promotion on Thrillist's JackThreads.com fashi ...
- Target Aims For Digital Darlings In BTS Efforts
Marketing Daily, Sarah Mahoney - Tuesday, August 2, 2011
Back-to-college kids, for instance, can go to Target.com/collegehub and go through ...
- 7-Eleven TV Promotes 'Cowboys & Aliens' Video Game
MediaDailyNews, - Tuesday, August 2, 2011
"Cowboys & Aliens" grossed $36.4 million during its weekend debut. Now FreePl ...