- Pepsi Brings Amaro, Elton John, Philbin To Bowl
Marketing Daily, Karlene Lukovitz - Tuesday, January 31, 2012
Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Ama ...
- Acura Lights Up Sundance
Marketing Daily, Karl Greenberg - Wednesday, January 25, 2012
Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily th ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Chillax: Aura Cacia Calls For National Day
Marketing Daily, Aaron Baar - Thursday, January 19, 2012
Having identified Jan. 23 as one of the most stressful days ...
- American Airlines, GayCities Partner For Promo
Marketing Daily, Tanya Gazdik - Sunday, January 15, 2012
"Our investment and commitment in the LGBT community has created loyalty ...
- 'Dissed' WWE Star Embraces Fruity Pebbles
Marketing Daily, Karlene Lukovitz - Wednesday, January 11, 2012
John Cena -- and an instant-win promotion offering grand prizes that inclu ...
- ABC's Lee Touts Fall Success, Provocative Midseason Lineup
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2012
In the midst of some overall prime-time audience erosion, ABC had so ...
- Barnes & Noble Sells 'NYT' Subs With Nook Discounts
MediaDailyNews, Erik Sass - Tuesday, January 10, 2012
Tablet makers and publishers are locked in a symbiotic embrace. Barnes &am ...
- Mobile Coupon Redemption Rate Will Reach 8% By 2016
Mobile Marketing Daily, Steve Smith - Thursday, January 5, 2012
The mobile coupon model that has rapidly taken hold in the F ...
- Marketers Hold The Promo Line In 2011, Coupon Volume Drops For First Time In Years
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
In what could be an important lagging indicator that Madison Avenue ...