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Results for October 2012
MGM Resorts Partners With Royal Caribbean
Marketing Daily, Tanya Gazdik - Wednesday, October 31, 2012
Royal Caribbean International and MGM Resorts International are partnering on a program ...
Beam Taps Doe-Anderson To Promote Loyalty Plan
MediaDailyNews, Steve McClellan - Wednesday, October 31, 2012
Louisville, Ky-based agency Doe-Anderson has been selected by spirits marketer Beam Inc. ...
The NBA Gets In Character With 'Hoop Troop'
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The new effort features five animated basketball-themed characters who will appear online ...
Cesar Canine Cuisine Spotlights Therapy Dogs
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
The Mars Petcare US brand is asking consumers to support these dogs ...
Meijer Supports Literacy Programs
Marketing Daily, Tanya Gazdik - Wednesday, October 24, 2012
Midwest retailer Meijer is supporting United Way literacy programs across the Midwest ...
Local TV Promos Don't Always Translate To More Viewers
MediaDailyNews, Wayne Friedman - Wednesday, October 24, 2012
More local news TV promos spots do not mean more viewers for ...
Citgo Launches New Programs In 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 24, 2012
Citgo Petroleum Corp. has launched a lot of programs this year, including, ...
For Most, Holiday Cheer = Food, Friends
Marketing Daily, Sarah Mahoney - Tuesday, October 23, 2012
When pinned down to say what "cheer" means to them, 50% of ...
Taco Bell RunsTaco Giveaway For World Series
Marketing Daily, Karlene Lukovitz - Tuesday, October 23, 2012
Taco Bell will give all comers a free Doritos Locos Taco if ...
Kia Grabs Brass Ring At Madison Square Garden
Marketing Daily, Karl Greenberg - Monday, October 22, 2012
Kia is extending and expanding its deal with Madison Square Garden, wherein ...
PSV Eindhoven: 'Take My Manager...Please'
Online Media Daily Europe, Karl Greenberg - Monday, October 22, 2012
A new promotion around a soccer team - Netherlands' PSV Eindhoven -- ...
Good Earth Tea Launches Offbeat Sampling Tour
Marketing Daily, Karlene Lukovitz - Friday, October 19, 2012
From Oct. 12 to 31, the brand's "Untamed Moments Tour" is sending ...
New York Touts Nature
Marketing Daily, Karl Greenberg - Friday, October 19, 2012
New York's tourism division is focusing on the state's natural wonders and ...
Planters NUT-rition Peanut Butter In Zipcar Promo
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2012
The Planters NUT-rition Peanut Butter line, launched in July, has teamed with ...
C-Stores Driving Traffic With Coffee Promos
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
cConvenience stores are focusing on the coffee category for promotional activity. 7-Eleven ...
Motel 6 Launches Booking App
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2012
Motel 6 has launched a booking application on its Facebook fan page. ...
Pizza Hut Won't Do Debate Stunt
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 16, 2012
Following a media backlash, Pizza Hut has retracted a marketing campaign and ...
9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential race ...
History's 'Men' Targets Beef Lovers In New Promo
MediaDailyNews, David Goetzl - Friday, October 12, 2012
The History Channel has cooked up a meaty promotion for its "The ...
Walmart, Amex Go Mobile With New Prepaid Card
Marketing Daily, Sarah Mahoney - Monday, October 8, 2012
Walmart, which has long positioned itself as a champion of the "unbanked," ...
Budweiser Donates $2.5 Million As Part Of MLB Promo
Marketing Daily, Tanya Gazdik - Sunday, October 7, 2012
Budweiser is donating $2.5 million to provide families of U.S. military with ...
Moe's Southwest Grill: Hot On Social, Mobile
Marketing Daily, Karlene Lukovitz - Wednesday, October 3, 2012
On Facebook, a "Raise the Salsa Bar" contest run over this past ...
CW Promotes 'Owens' In 'EW" Via Twitter
Online Media Daily, Fern Siegel - Wednesday, October 3, 2012
The CW is putting LCD screens running video clips and a live ...
JetBlue Continues Support Of Charitable Partners
Marketing Daily, Tanya Gazdik - Tuesday, October 2, 2012
JetBlue Airways is renewing its support of its charitable partners with two ...
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