- BAA Names New Chairman, Vice Chairman
Marketing Daily, Aaron Baar - Wednesday, February 20, 2013
The Brand Activation Association (formerly known as the Promotion Marketing Association) h ...
- Anomaly Sponsors Google Glasses Competition
Online Media Daily, Laurie Sullivan - Wednesday, February 20, 2013
Google has launched a competition sponsored by ad agency Anomaly to gi ...
- Social Media Fuels 'Fast & Furious 6'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 19, 2013
Universal's "Fast & Furious" franchise has sold over $1.8 billion in ticke ...
- CBS' Digital Super Bowl Coverage Ratchets Up Tech, Social
Online Media Daily, Mark Walsh - Friday, February 15, 2013
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedba ...
- Virgin Mobile Encourages Pre-Valentine's Breakups
Marketing Daily, Aaron Baar - Tuesday, February 12, 2013
The pre-paid mobile carrier has marked Feb. 13 as "National Break ...
- Pizza Hut: Tweet For Last-Minute V-Day Gifts
Marketing Daily, Karlene Lukovitz - Monday, February 11, 2013
Pizza Hut is offering a Valentine's Day solution for procrastinators. Between Fe ...
- Gevalia Offers Single-Serve Samples Via Facebook App
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
For Valentine's Day, Gevalia coffee is offering free samples of its n ...
- Fox Now App Promoted During TV Shows
MediaDailyNews, Wayne Friedman - Monday, February 11, 2013
Fox is now more heavily promoting its second-screen app Fox Now. Long-ter ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- For Epson, Valentine's Day Is About Pictures
Marketing Daily, Aaron Baar - Tuesday, February 5, 2013
The company is touting its "Epson Connect" cloud-based printing technology through ...
- NBCU Erects 'Roadblock' To Back Winter Games
MediaDailyNews, David Goetzl - Tuesday, February 5, 2013
Looking to marshal a slew of assets to back its 2014 Wint ...
- Harley-Davidson Rides With Kid Rock For National Tour
Marketing Daily, Karl Greenberg - Monday, February 4, 2013
Harley is title sponsor of Kid Rock's "Rebel Soul" tour, which kick ...
- Is Aggregation The Right Approach?
Marketing: Causes, Paul Jones - Monday, February 4, 2013
In the holiday season, it's easy for a retailer to be involv ...
- Canned Foods Get Multi-Year Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 1, 2013
The campaign's kickoff includes a partnership with "The Chew," ABC's daytime fo ...