- CBS Says 'Hello' To Summer, Fall Lineup
MediaDailyNews, Wayne Friedman - Thursday, May 30, 2013
Looking to amp up its summer TV brand awareness -- which wi ...
- United Airlines Opens PetSafe Kennel Facility
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
United Airlines has opened an on-airport kennel facility at its Chicago O'Ha ...
- Macy's Cranks Up Cause-Linked Shopping
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2013
Macy's, which has long used shopping events to link with popular cause ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Corona Invites Fans To 'Live It, Share It, Win It'
Marketing Daily, Tanya Gazdik - Wednesday, May 29, 2013
Crown Imports' Corona Extra and Corona Light brands are offering a varie ...
- Destination Promotions: Crack The Clutter
Marketing: Travel, Greg Robeson - Tuesday, May 28, 2013
Before I launch into this piece I have a confession: I graduat ...
- TV Star Ashley Benson Touts 7-Eleven Slurpees
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through M ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Nintendo Launches 'Crowdfarter'
Marketing Daily, Aaron Baar - Monday, May 20, 2013
We should have seen this coming. Nintendo, under the guise of i ...
- Dodge Goes Social With 'Defiance'
Marketing Daily, Karl Greenberg - Tuesday, May 21, 2013
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV sh ...
- Vespa Looks Back: 50 Years Of 50cc's
Marketing Daily, Karl Greenberg - Monday, May 20, 2013
The five-week effort -- a decade per week -- combines Vespa's o ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- Jaguar Launches Global Campaign For F-Type
Marketing Daily, Karl Greenberg - Monday, May 13, 2013
Jaguar has been teasing its new sports coupe the F-Type since la ...
- Volkswagen, Audi Open Manhattan Flagship
Marketing Daily, Karl Greenberg - Sunday, May 12, 2013
Volkswagen and Audi are busy right now, both on the ad a ...
- Crystal Light To Host Mega Words With Friends Game
Marketing Daily, Karlene Lukovitz - Wednesday, May 8, 2013
The event will mark the first time that fans in all U. ...
- Pennzoil: What Matters Is What You Put In It
Marketing Daily, Karl Greenberg - Wednesday, May 8, 2013
The creative approach allows the company to speak to a broad swa ...
- Chevron ExtraMile Launches Star Trek Promo
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 6, 2013
Chevron Corp. is supporting the "Star Trek Into Darkness" film with ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Barbara's Bakery Sweeps Ties In With Puffin-Saving Cause
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Barbara's Bakery -- makers of all-natural-ingredients products including Puffins and other cere ...
- 'Bud Light Music First' Includes Live Nation, Myspace
Marketing Daily, Tanya Gazdik - Wednesday, May 1, 2013
Bud Light is announcing an initiative that brings consumers first-of-its-kind experiences fuel ...
- Campaign Formally Unveils The 'New' Del Taco
Marketing Daily, Karlene Lukovitz - Wednesday, May 1, 2013
The chain -- the U.S.'s largest quick-service Mexican brand after Taco Bel ...