- Budweiser Campaign Features Jay Z, Rihanna
Marketing Daily, Tanya Gazdik - Wednesday, July 30, 2014
Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z a ...
- Crystal Light Unveils Interactive Posters That Play Music
MediaDailyNews, Erik Sass - Tuesday, July 29, 2014
It's a brave new world where printed posters can become interactive digit ...
- Heineken Enlists Fred Armisen
Marketing Daily, Tanya Gazdik - Monday, July 28, 2014
"As a native New Yorker and improv-based comedian, Fred was a perfe ...
- Norm! What Brands Can Learn From 'Cheers'
Online Spin, Jamie Tedford - Tuesday, July 29, 2014
This summer Coca Cola replaced its logo with 250 popular names, a ...
- Tetley Continues To Score With Royal Social Promos
Marketing Daily, Karlene Lukovitz - Wednesday, July 23, 2014
Americans' fascination with all things British -- including the royal family a ...
- Digital Key For TV Marketing, Helpful In Reaching Mobile Viewers
MediaDailyNews, Wayne Friedman - Monday, July 21, 2014
Digital marketing continues to grow for TV marketers when it comes ...
- Non-Food FSIs Up 8% in First Half of 2014
Research Brief, Jack Loechner - Tuesday, July 22, 2014
According to new data from Kantar Media, free standing insert (FSI) coup ...
- Comic-Con Comes To San Diego (And A City Near You)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 21, 2014
As the world of marketing eases its way into the summer doldrum ...
- New Campaign Gives Out Free Condoms To Hobby Lobby Employees
MAD, Larissa Faw - Wednesday, July 16, 2014
The idea came from ad agency TDA_Boulder, which has a stake ...
- Friskies Launches Four-Legged Influencers List
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeo ...
- FSI Coupons Gain Clout For Brands AND Stores
Marketing Daily, Sarah Mahoney - Thursday, July 10, 2014
"While retailer alignment has always been an objective, we've seen this growi ...
- USA Network Promotes Editorial/Advertising Blur For 'Satisfaction'
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2014
Looking to blur more editorial content into its TV marketing efforts, U ...
- Get Your Costumes Ready - Cow Appreciation Day Is Just Around The Corner
MAD, Larissa Faw - Monday, July 7, 2014
If you dress up on July 11 Chick-Fil-A is prepared to gi ...
- Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singi ...
- TGI Fridays Puts Its (Potato) Skin In The Game
Marketing Daily - Top of the News, Thom Forbes - Monday, July 7, 2014
Facing a barrage of shots from competitors, TGI Fridays this morning ...
- Google's Psychedelic Music Cube
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 2, 2014
No -- Google didn’t take some bad acid, per TechCrunch, but t ...
- The Greatest Content You've Never Seen
VidBlog, P.J. Bednarski - Wednesday, July 2, 2014
Online video content has its followers, but a lot of what's follow ...