- Sprint's 'Cut Your Bill' Promo Garners Initial Attention, Hard To Sustain
Marketing Daily, Aaron Baar - Thursday, February 26, 2015
"This promotion does seem to be getting a lot of attention overall ...
- This Ad Contest Could Get You A Free Trip to Cannes. Just Don't Tell Your Boss
Mediapsssst, Richard Whitman - Thursday, February 26, 2015
Here's a semi-hilarious
promotion for Canada's National Advertising
Challenge th ...
- Air New Zealand Launches 'Calling All Travelers'
Marketing Daily, Tanya Gazdik - Wednesday, February 25, 2015
Air New Zealand's U.S. and Canadian brand campaign includes an online vid ...
- Lands' End Offers Trip To British Virgin Isles
Marketing Daily, Tanya Gazdik - Tuesday, February 24, 2015
Sportswear manufacturer Lands' End is offering consumers a trip to an ultima ...
- Lifebuoy Looks To Say 'Good Luck' In Chinese
Marketing Daily, Karl Greenberg - Friday, February 20, 2015
Lifebuoy, with its China agency BBH, kicked off a giveaway of ...
- Heineken Kicks Off UEFA Champions League Soccer Promo
Marketing Daily, Tanya Gazdik - Thursday, February 19, 2015
Heineken aims to bring fans closer to the sport they love wi ...
- McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the e ...
- Rob Reilly, Gerry Graf, Eric Monnet Envision Life in 2050
Mediapsssst, Richard Whitman - Thursday, February 19, 2015
As part of a campaign to promote the AICP Next Awards, whi ...
- Belk's Santa Baby Sweepstakes Yields 1.1 Million Entries
MAD, Larissa Faw - Tuesday, February 17, 2015
The campaign generated over 1.6 million personalized eCards. "In particular, the eCa ...
- Red Robin Invites The Pope To Come For A Bite ... Six Months Too Early
Marketing Daily, Karlene Lukovitz - Tuesday, February 17, 2015
The schtick: If the pope accepts and visits any U.S. Red Rob ...
- Anheuser-Busch Selects Heroes
Marketing Daily, Tanya Gazdik - Wednesday, February 18, 2015
"This program has been a success because the people featured in th ...
- Fiji Water Launches Its First Television Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 16, 2015
The campaign was developed by FireStation, the in-house ad agency of Stewa ...
- Hillshire Farm Naturals Offers Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Monday, February 9, 2015
This marks the first money-back guarantee offer not only for Hillshire Far ...