- Beef Brouhaha: Taco Bell's Buzz Suffering
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
Taco Bell isn't sitting still in the face of the class-action su ...
- Starbucks: Input Costs To Impact Earnings
Marketing Daily, - Friday, January 28, 2011
Starbucks reported a 44% gain in net earnings for its fiscal fir ...
- McDonald's Hires Chief Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
McDonald's has appointed Kevin Newell to be global chief brand officer. ...
- Taco Bell Files Counter-suit
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Angry about a lawsuit claiming it doesn't use beef as a fillin ...
- Healthier Food Ad Messages Generate Big Media Buzz
Marketing Daily, Wayne Friedman - Friday, January 28, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- As Consumer Prices Head Up, No Brand Is Safe
Marketing Daily, Karl Greenberg - Wednesday, January 26, 2011
Just as the economy is clawing its way out of the dit ...
- McD's Recognized For Advancing Women
Marketing Daily, - Tuesday, January 25, 2011
McDonald's, Kaiser Permanente and Time Warner Inc. have been chosen as th ...
- Prices Heading Up at McDonald's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a f ...
- Alabama Law Firm: 'Show Me The Beef, Taco Bell'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 25, 2011
Whatever it is, it's not beef, according to Montgomery, Ala.-based law fi ...
- Papa John's, Intel Avoid Super Bowl This Year. Why?
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
Even though in October Fox said all ad slots were sold o ...
- H&R Block, GM, Wrigley, Taco Bell Don't Want 'Skins' In The Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 24, 2011
The new MTV show "Skins" is proving to be a bit t ...
- Taco Bell Pulls Ads From Risque Teen Show
Marketing Daily, - Friday, January 21, 2011
Taco Bell, under pressure from a threatened boycott of the chain launch ...
- NHL Inks McDonald's As Its Lead Sponsor
Marketing Daily, Karl Greenberg - Wednesday, January 19, 2011
The inaugural "Hockey Day in America" program on Feb. 20 comprises fo ...
- Coca-Cola Japan Intros Virtual Vending Prize Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 18, 2011
Now through Feb. 13, members of the region's Coca-Cola Park loyalty cl ...
- Starbucks Supersized Iced Beverages With 'Trenta' Size
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 17, 2011
Starbucks says it will start selling cold drinks in a 31-ounce "Trent ...
- Starbucks Shelves Nascent '15th Ave Coffee & Tea' Store In Its Back Yard
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 12, 2011
Two years ago, Starbucks tried a rebranding beta: it changed the na ...
- Starbucks Wants You To Know About Seattle's Best Coffee
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
The 40-year-old brand hasn't dialed up the advertising -- until now. ...
- McDonald's Oatmeal Violates Vt.'s Stringent Maple Laws
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 11, 2011
Just as there are no actual ribs in a McDonald's McRib, the ...
- Unshackling Starbucks' Logo
Marketing Daily, Vikas Mittal - Tuesday, January 11, 2011
By simplifying the logo, Starbucks has obviated the need to translate t ...
- Subway, Domestic Automakers Top 2010 Positive Buzz
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 7, 2011
Last year, Subway earned the most positive buzz among adult consumers, accordi ...
- Starbucks Logo Change Is Short-sighted
Marketing Daily, James R. Gregory - Friday, January 7, 2011
The only good thing coming out of this for Starbucks is t ...
- 'Starbucks' Drops Its Name From Its Logo
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 6, 2011
Starbucks realizes that when you are in Starbucks you probably know y ...
- Starbucks Updates Logo, Dropping the Words
Marketing Daily, - Wednesday, January 5, 2011
The company, which will roll out the new logo in its stor ...
- Starbucks Could Lose Out On Surge In Home Coffee Brewing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 5, 2011
They were big on the holiday gift lists: Keurig Home Brewers, whi ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- McDonald's Officially Rolls Out Oatmeal
Marketing Daily, - Monday, January 3, 2011
The oatmeal, which delivers two of the daily recommended three servings ...
- QSR Offerings Reflect 'Polarized' Consumer Base
Marketing Daily, Karlene Lukovitz - Sunday, January 2, 2011
The big question, of course -- particularly for QSRs and popular fast-casu ...