- McD's 'Smurfs' Promos Tie In Nutrition Element
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2011
Having just announced its phasing in of healthier Happy Meals, McDonald's ...
- Starbucks To Open 800 More Stores
Marketing Daily, - Friday, July 29, 2011
Starbucks, which just reported fiscal Q3 profit growth of 34%, also announc ...
- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- Study: Calorie Posting Changing Diners' Behavior
Marketing Daily, - Thursday, July 28, 2011
Posting of calories on menus in New York City fast-food restaurants h ...
- Pizza Hut Ads Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
According to advertising research firm Ace Metrix, Pizza Hut, Domino's, Papa John ...
- KFC Ad Is Not The First Designed To Be Seen From Space
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A gigantic tile mosaic of KFC icon Colonel Sanders in Rachel, Nev ...
- McDonald's Mostly Lauded For Nutrition Changes
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
McDonald's' announcement of healthier Happy Meals and a commitment to achieving general ...
- QR-Coded Taco Bell Boxes Tie Into MTV Awards
Marketing Daily, - Tuesday, July 26, 2011
Taco Bell is launching several promotions tying in with the MTV Vid ...
- Dunkin': On The Road Again (With Plenty of Dough)
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 27, 2011
Doesn't it seem like Dunkin' Donuts has been on a road tr ...
- Domino's Posts Feedback On Times Square Billboard
Marketing Daily, Karlene Lukovitz - Monday, July 25, 2011
The billboard initiative -- active through Aug. 23 -- is clearly design ...
- A McD's Scoop George Lazarus Would Have Eaten Up
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 26, 2011
McDonald's will be steaming a webcast at 10 a.m. Eastern today ...
- Dunkin' Donuts Plans Premium IPO To Fuel Expansion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Canton, Mass.-based Dunkin' Donuts Group plans to offer shares at a premi ...
- McDonald's Has Olympic-sized Plans For London
Marketing Daily, Aaron Baar - Wednesday, July 20, 2011
"The Olympic Games bring the world together unlike any other event," sa ...
- David Sues Goliath
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Here's one that's different: trademark infringement usually involves lawyered-up mammoths going aft ...
- BK Taps Starcom For Media Business
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Burger King Corp has moved media from WPP's Mindshare to Publicis Starco ...
- McDonald's Lawyer: Lawsuit Could Boost Ad Costs
Marketing Daily, - Friday, July 15, 2011
Ad costs for McDonald's will rise if a California lawsuit over i ...
- Taco Bell Still Suffering From Beef Quality Suit
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 15, 2011
The lawsuit over Taco Bell's ground beef is gone, but Yum Bran ...
- Domino's Utilizes Social Media To Reinvent Company
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
Domino's Pizza reinvented itself with customers by integrating social media into i ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Carl's Jr. Taps Social Media for Anniversary Efforts
Marketing Daily, - Tuesday, July 12, 2011
CKE Restaurants' Carl's Jr. chain is employing a variety of social med ...
- Starbucks Reorganizes; Intros Low-Cal Meals
Marketing Daily, - Tuesday, July 12, 2011
Reflecting its globally focused strategy -- and in particular in preparation f ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Buzz-Wise, Subway Still Reigns Among QSRs
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2011
None of the leading QSRs tracked showed major gains in their bu ...
- Wendy's Changes Name, Logo Post Arby's Sale
Marketing Daily, - Tuesday, July 5, 2011
Wendy's/Arby's Group Inc. is changing its name and logo now that ...
- It's Back: Chick-fil-A Cow Appreciation Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
On Friday, July 8, Chick-fil-A restaurants nationwide launch the company's seventh annu ...