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Results for June 2010
Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago and ...
Nielsen: Radio Clicks With Consumers Before Shopping
MediaDailyNews, Erik Sass - Wednesday, June 30, 2010
Radio reaches the majority of shoppers before they begin their shopping expeditions, ...
Disney Revives Radio Serial
Around the Net In Media, Fern Siegel - Wednesday, June 30, 2010
Disney helped the musical thrive again with its "High School Musical" film ...
Saab Returns To TV As Indy Company
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2010
The newly independent carmaker, acquired from General Motors in February by Spyker ...
Leo Burnett Sydney Wins Cannes Media Grand Prix, Judges Nix Radio Category
MediaDailyNews, Joe Mandese - Thursday, June 24, 2010
Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochains' ...
Clear Channel CEO Steps Down, Ends Family Control
MediaDailyNews, Erik Sass - Wednesday, June 23, 2010
Clear Channel Communications boss Mark Mays will give up his positions as ...
Sony Leverages 'Big Gun' Celebs For 3D Sets
Marketing Daily, Aaron Baar - Monday, June 21, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing asset ...
Bojangles' Debuts Approach To Craving Theme
Marketing Daily, Karlene Lukovitz - Monday, June 21, 2010
TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play off ...
Arbitron Acquires IMMI, Unveils Next-Gen PPM Device
MediaDailyNews, Erik Sass - Monday, June 21, 2010
Arbitron revealed two major additions to its radio ratings capabilities on Monday, ...
Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity since ...
Roy's Restaurant Chain Launches Tour Promo
Marketing Daily, - Friday, June 18, 2010
Marketing for the "L.A. Ohana Tour" campaign, developed by Roy's agency G&M ...
Getting The Ear Of An Influential
Marketing Daily, Bob McCurdy - Wednesday, June 16, 2010
We should never underestimate the intimacy and power of the human vo ...
For Coolatta, Dunkin' Urges Fans To 'Play DJ'
Marketing Daily, - Tuesday, June 15, 2010
The "Keep It Coolatta 2: Flavor Boogaloo" promotion asks fans to suggest ...
WPP/GroupM Signs for Arbitron PPM Ratings, Diary Service
MediaDailyNews, Erik Sass - Tuesday, June 15, 2010
WPP/GroupM has signed a comprehensive deal for radio ratings from Arbitron, including ...
Sirius CEO Wants Stern To Stay
Around the Net In Media, Fern Siegel - Tuesday, June 15, 2010
Sirius XM CEO Mel Karmazin told CNBC that "shock jock" Howard Stern ...
Coke Widening Mello Yello Distribution; Goes Retro With Cans
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
After a period of very mellow marketing -- virtually no spending at ...
Drive Thru: TargetSpot Adds Aha Mobile
MediaDailyNews, Erik Sass - Friday, June 11, 2010
This week brought another Internet and mobile audio deal: TargetSpot will now ...
KeyBank Offers IPod Touch To New Customers
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2010
"By providing a premium that's out of the ordinary, we have established ...
Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN2, ...
Stodgy No More: New Tetley Campaign 'Disrupts' Perceptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
If the word "stodgy" leaps to mind when you hear "Tetley," think ...
Clear Channel Traffic Adds Predictive Feature
MediaDailyNews, Erik Sass - Wednesday, June 9, 2010
Clear Channel Radio's Total Traffic Network, which reaches 125 million, expands its ...
Bermuda Leverages Proximity To East Coast
Marketing Daily, Karl Greenberg - Thursday, June 3, 2010
"We're extremely focused on the New York market and cosmopolitan travelers from ...
Groups Want FCC To Police Hate Speech On Radio, Cable
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
The Federal Communications Commission is being urged to monitor "hate speech" on ...
Mixed Signals: Obscenity OK, Rape PSA Banned
MediaDailyNews, Wendy Melillo - Wednesday, June 2, 2010
It's ironic that a message intended to keep children safe from sexual ...
Triton Offers Free Apps to Media Companies
MediaDailyNews, Erik Sass - Wednesday, June 2, 2010
Triton Digital, the interactive arm of Triton Media, has created a Free ...
Goal! WorldBand Airs World Cup In Various Languages
MediaDailyNews, David Goetzl - Tuesday, June 1, 2010
Before the World Cup kicks off June 11 in South Africa, WorldBand ...
Radio Results Best in a Decade
Research Brief, Jack Loechner - Wednesday, June 2, 2010
Reflecting growing signs that the U.S. economy is back, radio delivers its ...
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