- Arbitron PPM Gets MRC Accreditation In New Markets
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
In a major step forward for the Portable People Meter, Arbitron's passi ...
- Qatar Airways Aims For Global Awareness
Marketing Daily, Tanya Gazdik - Wednesday, March 30, 2011
The campaign, which breaks April 1, includes online, print and radio a ...
- Timing Is Everything
Marketing Daily, Bob McCurdy - Wednesday, March 30, 2011
The timing of commercial delivery deserves the same level of focus a ...
- Mobile Touted As Major Revenue Driver
Online Media Daily, Laurie Sullivan - Monday, March 28, 2011
Advertisers will spend 17.8% of online ad budgets for local this yea ...
- Slacker Radio To Air ESPN
MediaDailyNews, Erik Sass - Saturday, March 26, 2011
Slacker has struck a deal with ESPN to make ESPN Audio conte ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- GOP-House Votes To End NPR Funding
MediaDailyNews, - Friday, March 18, 2011
The GOP-led House voted Thursday to end taxpayer funding for National Publ ...
- 'Prairie's' Keillor To Retire In 2013
MediaDailyNews, - Friday, March 18, 2011
Legendary radio host Garrison Keillor plants to retire in the spring ...
- Daily Deals Driving Real Revenue Online From Print, TV Broadcast, Radio
Online Media Daily, Laurie Sullivan - Monday, March 21, 2011
Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better De ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working
Marketing Daily, Karlene Lukovitz - Thursday, March 17, 2011
The tide appears to be shifting back in the fast-food chain's favo ...
- GM Sweepstakes Targets OnStar Awareness
Marketing Daily, Karl Greenberg - Monday, March 14, 2011
The program is supported by a TV ad push starting March ...
- Radio Empire: Cumulus Ready To Buy Citadel
MediaDailyNews, Erik Sass - Friday, March 11, 2011
After months of false starts, backpedaling, public wrangling and even a b ...
- What A New NPR CEO Must Do
Around the Net In Media, Phyllis Fine - Friday, March 11, 2011
In light of NPR's many issues -- from federal funding challenges ...
- NPR Caught In Sting: CEO Quits, Funding Imperiled
MediaDailyNews, Erik Sass - Wednesday, March 9, 2011
Following a fake interview where NPR fundraiser Ron Schiller made disparaging commen ...
- NPR Head Resigns -- Or Is Pushed Out
Around the Net In Media, Phyllis Fine - Wednesday, March 9, 2011
Vivian Schiller has resigned as chief executive of the NPR board. Th ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Toyota Talks Cars And Trucks On Pandora
Marketing Daily, Karl Greenberg - Friday, March 4, 2011
The campaign, which launched March 4 and runs through the beginning ...
- Tarnished Sheen: SiriusXM Bows Tiger Blood Radio
MediaDailyNews, Erik Sass - Friday, March 4, 2011
Friday brought good news for the millions of Americans frustrated by t ...
- Entravision: Retrans Grows TV Dollars, Radio Up
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
Even with a stronger economy, Entravision, which operates a slew of Univisi ...
- Clear Channel Hearts The Cloud, Acquires Thumbplay
MediaDailyNews, Erik Sass - Wednesday, March 2, 2011
The cloud-based music service marketplace is heating up with Clear Channel Radio ...
- Sound Off: 'WSJ' Launches 'Daily Wrap' Radio Show
MediaDailyNews, Erik Sass - Wednesday, March 2, 2011
The Wall Street Journal Radio Network is working on a new gener ...
- Pandora Adds To Advertising Team
Online Media Daily, - Wednesday, March 2, 2011
Pandora, an Internet radio service, beefs up advertising ranks. ...
- You Don't Need To See To Believe
Marketing Daily, Bob McCurdy - Tuesday, March 1, 2011
The mind's eye enables us to see and describe what's not ...