- CBS, Nielsen To Measure Cross-Media TV, Radio Campaigns
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Looking to better sell its entire reach for local media advertisers, C ...
- Protection 1 Guards Everything (Including Cookies)
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
Protection 1, which offers business and home security, has enlisted sports rad ...
- Cumulus, Beasley Dial Revenues Up
MediaDailyNews, Erik Sass - Tuesday, October 29, 2013
The radio business fared pretty well in the third quarter, judging ...
- Toyota Taps Aziatix For Corolla
Marketing Daily, Karl Greenberg - Wednesday, October 23, 2013
The effort, handled by Toyota's Asian-American AOR interTrend, features the trio's fir ...
- Fleming Tapped As VP, Midwest Sales For AdLarge
MediaDailyNews, Fern Siegel - Wednesday, October 23, 2013
AdLarge Media, a sales rep covering radio, mobile and digital, has hir ...
- Toys R Us Unrolls #WishinAccomplished For Holiday
Marketing Daily, Sarah Mahoney - Tuesday, October 22, 2013
The TV spots star a busload of kids -- almost 100, select ...
- Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- ...
- AdLarge, Envision In Ad Sales Rep Agreement, Biz Talk Acquires Rival
MediaDailyNews, Erik Sass - Tuesday, October 22, 2013
More deals in broadcast and Internet radio ensued this week, with ...
- Clear Channel Names Spengler Head of Content Marketing
MediaDailyNews, Erik Sass - Monday, October 21, 2013
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, ...
- Slacker Bows 6 Univision Stations
MediaDailyNews, Erik Sass - Friday, October 18, 2013
Slacker is bolstering its content offerings for Hispanic listeners with six n ...
- Air Play: Clear Channel, Black River Team For Revenue-Sharing Deal
MediaDailyNews, Fern Siegel - Thursday, October 17, 2013
Clear Channel Media and Entertainment and Black River Entertainment, an independent labe ...
- The (Don't Call It) Podcasting Model And Self-Made Media Environments Get A Second Chance As On-Demand Radio
MoBlog, Steve Smith - Friday, October 18, 2013
Podcasting has always been ahead of the post-mass-media curve. Perhaps too muc ...
- F# Debuts Web Radio Ad Unit
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 17, 2013
GigaOm takes a look at F# -- a startup trying to se ...
- Accordant Steps Into Audio RTB, Partners With Triton
Real-Time Daily, Tyler Loechner - Thursday, October 17, 2013
Independent media trading desk Accordant Media on Thursday announced a partnership wi ...
- Walmart Plans Biggest Black Friday Ever
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2013
The world's largest retailer is vowing to have its loudest fourth quart ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" th ...
- Targeting Our Way To Lower Profits
Marketing Daily, Bob McCurdy - Friday, October 11, 2013
When negotiating off a target demo, AM/FM radio stations price themselves again ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Apple Radio Expands To U.K., Canada Before Pandora
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 8, 2013
Apple plans to expand iTunes Radio to English-speaking countries outside the U. ...
- Rdio Bows Free Streaming Stations For Mobile
MediaDailyNews, Erik Sass - Friday, October 4, 2013
The digital radio scene is heating up with new competitors, products a ...
- CDW's Bogus Firm Builds It, Hopes Team Will Come
Marketing Daily, Aaron Baar - Thursday, October 3, 2013
"CDW has done a broad range of work with stadiums," Dean Lam ...
- Panda Express TV Spot Goes For Sweet Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 3, 2013
This time, the panda characters -- "Eddie" and "Tom-Tom" -- ponder becomi ...
- ESPN Deportes Radio Gets Spanish-Language NFL Rights
MediaDailyNews, Erik Sass - Wednesday, October 2, 2013
ESPN Deportes Radio has signed a deal giving it Spanish-language broadcast rad ...
- Triton Unveils 'Side Channels' For Audio Publishers
Real-Time Daily, Tyler Loechner - Thursday, October 3, 2013
Triton Digital on Thursday announced the launch of "Side Channels," a to ...
- iHeartRadio To Include CNN, Bleacher Report
MediaDailyNews, Fern Siegel - Tuesday, October 1, 2013
Clear Channel Media and Entertainment has a deal with Turner Broadcasting ...
- Nielsen Completes Purchase of Arbitron
Around the Net In Media, Phyllis Fine - Tuesday, October 1, 2013
Nielsen's purchase of radio ratings company Arbitron for $1.26 billion is officially&nbs ...