- 3 Takeaways From AdMonsters' First-Party Data Playbook
Real-Time Daily, Felicia Greiff - Friday, November 27, 2015
A new report from AdMonsters, sponsored by programmatic platform Rocket Fuel, emphasiz ...
- TubeMogul Reports Programmatic Growth In Australia And New Zealand
Real-Time Daily, Felicia Greiff - Wednesday, November 25, 2015
Video advertising company TubeMogul reported growth in programmatic across Australia and N ...
- New SpotX Product Packages Similar Videos From Different Publishers
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
Video inventory management platform SpotX introduced "Curated Marketplaces," which packages similar vide ...
- Viadeo Selects Turn To Target Members
Real-Time Daily, Felicia Greiff - Tuesday, November 24, 2015
French professional social network Viadeo selected Turn to help advertisers with the ...
- PubNation Selects OpenX To Monitor Low-Quality Ads for Publishers
Real-Time Daily, Felicia Greiff - Monday, November 23, 2015
Ad quality management platform PubNation has selected SSP (supply-side platform) OpenX f ...
- Ooyala Unbundles Its 'IQ' Video Analytics Service
Real-Time Daily, Felicia Greiff - Monday, November 23, 2015
Ooyala, a subsidiary of telecommunications and media company Telstra, is launching ...
- Majority Of European Video Buyers Use Programmatic, AOL Report Finds
Real-Time Daily, Felicia Greiff - Friday, November 20, 2015
AOL released its 2015 European State of the Video Industry Report, ...
- Rocket Fuel's 'People-Based Marketing' Is All About The Conversation
Real-Time Daily, Felicia Greiff - Thursday, November 19, 2015
Programmatic platform Rocket Fuel announced a new default for its software, wh ...
- Native Ads May Help Marketers Combat Ad Blocking
Real-Time Daily, Felicia Greiff - Tuesday, November 17, 2015
Marketers need to explore native advertising to fight ad blockers, a stu ...
- MediaMath Acquires Spree7 to Expand Programmatic Offering in Europe
Real-Time Daily, Felicia Greiff - Wednesday, November 18, 2015
In an effort to expand its programmatic offerings in German-speaking countries, demand-si ...
- Lucid Launches 'Proof' To Bring Transparency To Media Buying
Real-Time Daily, Felicia Greiff - Wednesday, November 18, 2015
Looking to bring transparency back to media buying, Software company Lucid ...
- Forrester: Out With The Old Media Buying, In With The New
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Forrester Research predicts some big changes in media buying for B2C markete ...
- Matomy Media Acquires Optimatic, Ups Digital Video Options
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
In a bid to strengthen its digital video capabilities, Matomy Media Gro ...
- Sky Media Chooses Videology For New Programmatic System
Real-Time Daily, Felicia Greiff - Monday, November 16, 2015
Sky Media, ad sales branch of British-based broadcaster Sky, picked software provid ...
- Centro, AppNexus Partner For Private Deal Integration
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Digital ad tech competitors Centro and AppNexus have partnered for a priva ...