- Proving Hyperlocal Targeting Can Hype Sales
Data and Targeting Insider, Steve Smith - Friday, January 18, 2013
Legendary car care brand Meguiar's used hyper-local profiling, geo-targeted ads and ...
- IHOP Goes Real-Time In Real World -- In Times Square
Marketing Daily, Joe Mandese - Wednesday, January 16, 2013
Breakfast dining chain IHOP will be going real-time the old fashioned w ...
- Gracenote, Invidi Deal Ups Real-Time Ad For TV
MediaDailyNews, Wayne Friedman - Wednesday, January 16, 2013
Gracenote's recognition technology, combined with Invidi's advertising system, can allow advertisers ...
- Mobile RTB eCPMs Spike 50% For Holiday As iPad Delivers Biggest Gift
Mobile Insider, Steve Smith - Thursday, January 17, 2013
Ad prices rose substantially in MoPub's RTB marketplace this holiday, the compa ...
- Heard It Here: Triton Enables Real-Time Buying Of Streaming Audio Audiences
Real-Time Daily, Joe Mandese - Thursday, January 17, 2013
The real-time media-trading marketplace continues to expand, this time into the onli ...
- TubeMogul Gets A Lot Of Lotame, 140 Audience Segments
Real-Time Daily, Carrie Cummings - Thursday, January 17, 2013
Online video ad buying platform TubeMogul this morning unveiled a deal wi ...
- Why Invidi's Deal With Gracenote Will Accelerate Real-Time TV Targeting
RTBlog, Joe Mandese - Thursday, January 17, 2013
Wow, so now, at least, I know people are reading RTBlog. That ...
- Mobile RTB Platform Smaato Named 'Best Mobile Ad Net'
Real-Time Daily, Joe Mandese - Wednesday, January 16, 2013
Mobile RTB ad exchange Smaato was awarded the 2013 Mobility Award f ...
- iHop Goes Real-Time In Real World, Pops-up In Times Square
Real-Time Daily, Joe Mandese - Wednesday, January 16, 2013
Breakfast dining chain IHOP will be going real-time the old fashioned w ...
- Nexage Reports 171% Growth In '12, Says Demand Outstripped Programmatic Supply
Real-Time Daily, Joe Mandese - Wednesday, January 16, 2013
Premium mobile ad exchange Nexage this morning reported that revenues from i ...
- Why The 'Dark Web' Just Got A Little Darker (And Why You Should Care)
RTBlog, Joe Mandese - Wednesday, January 16, 2013
Awesome -- now I can find all the inane things my frien ...
- Mobile Brains Reaching Mobile Brains
The Third Screen, Chuck Martin - Wednesday, January 16, 2013
Targeting has been the unkept promise of mobile marketing. But we a ...
- Real-Time Moving From Clicks To Bricks, New Retail Technologies Transform Shopping Experience
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Real-time marketing may be associated mainly with digital media, but thanks ...
- Why Twitter Is Morphing Into The Next-Generation, Real-Time Ad Platform
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Twitter is morphing into a next-generation, real-time advertising platform and it ...
- Tweeting The Tube: Low-Res Joy In An HD Era
Mobile Insider, Steve Smith - Tuesday, January 15, 2013
How curious that one of the most powerful accompaniments to our massi ...
- RTM Also Stands For Relevantly-Targeted Media
RTBlog, Joe Mandese - Tuesday, January 15, 2013
It's only Day Two of RTM Daily, and I'm already thinking ...
- TV Operator Dish Enables 'Real-Time' Viewing Data, Readies Auction-Based TV Sales
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Satellite TV operator DISH Network is developing a feature enabling advertisers s ...
- Where Does Real-Time Chatter Go When The Moment Passes?
Around the Net in Real-Time, Joe Mandese - Monday, January 14, 2013
Real-time social media platforms are creating an array of logs, archives a ...
- Real, Time
RTBlog, Joe Mandese - Monday, January 14, 2013
Real and time. Two concepts that define much of how we thin ...
- Twitter Combines Human Factor, New Tech To Refine Real-Time Search
Online Media Daily, Laurie Sullivan - Wednesday, January 9, 2013
Twitter has integrated human intelligence to help evaluate search results, such ...