- Twitter Shells Out $533 Million To Buy Ad Tech Firm TellApart
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Twitter this week announced it has acquired TellApart, an ad tech fi ...
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Earlier this year, comScore announced the launch of an "Industry Trust" initiati ...
- Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Retailing giant Kroger on Monday announced it has acquired a significant porti ...
- What Goes Up Must Come Down, Even If It Is Rocket Fueled
RTBlog, Joe Mandese - Thursday, April 23, 2015
The funny thing about rockets is sometimes they crash. Once a post ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...
- Google DoubleClick Network Hit With More Malvertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2015
Researchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- 37% of Large Retailers to Deploy Beacons This Year
MobileShopTalk, Chuck Martin - Friday, April 17, 2015
Many large and small retailers plan to deploy beacons this year b ...
- Matomy Buys 70% Of Ad Targeting, Email Marketing Firm Avenlo
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
Matomy Media Group, a supply-side platform (SSP) headquartered in Tel Aviv, Israe ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- Digital Outdoor Gets Real-Time -- At Last!
London Blog, Sean Hargrave - Friday, April 10, 2015
This time the digital outdoor industry cannot over-promise and under-deliver again Londone ...
- Real-time Video Is Off To The Races
Marketing: Entertainment, Doug Chavez - Thursday, April 9, 2015
"Pulp Fiction" had many great scenes between Jules and Vincent in Quent ...
- Location-Based Data Firm Gravy Raises $7.6M In Round Led By Gannett
Mobile Marketing Daily, Tyler Loechner - Thursday, April 9, 2015
Gravy, a location-based data analytics firm, on Thursday announced it has clos ...
- Attribution Firm Conversion Logic Raises $4M
Real-Time Daily, Tyler Loechner - Wednesday, April 8, 2015
Conversion Logic, a cross-channel attribution platform, on Wednesday announced it has clos ...
- Post-Rocket Fuel, Internet Ad Pioneer John Nardone Sets Sights Back On Sites, Joins Ad Server
Real-Time Daily, Joe Mandese - Tuesday, April 7, 2015
John Nardone, an early Internet media pioneer who went on to crea ...
- MarketShare Tunes Into Data And Attribution, Acquires DataSong
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...
- Former MoPub CEO Payne Joins Metamarkets Board
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
Metamarkets, an analytics firm focused on serving programmatic marketers, this week announc ...