- Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
Altitude Digital, a supply-side platform (SSP) for video advertising, on Thursday announc ...
- Why Native Advertising Is Superior To Previous Advertorials
MediaDailyNews, Coskun Tuna - Wednesday, May 27, 2015
Most of the criticism against native advertising arises from a superficial knowled ...
- Bing Images Adds 'How Old' Feature
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2015
Microsoft has added a facial recognition feature to its Bing search ima ...
- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...
- Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality?
SearchBlog, Laurie Sullivan - Tuesday, May 26, 2015
Nearby has become the buzzword for hyperlocal search advertising. What -- a ...
- Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory
Real-Time Daily, Tyler Loechner - Thursday, May 21, 2015
Sizmek, an open ad management platform with programmatic ad-buying technology, on Thursd ...
- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
MediaDailyNews, Sean Muller - Thursday, May 21, 2015
If advertisers want a better snapshot of what's happening with their ad ...
- Programmatic Ad Spend Booms, Fueled By Retail
MediaDailyNews, Gavin O'Malley - Wednesday, May 20, 2015
Retailers are driving the boom in programmatic ad spending, new research find ...
- The Internet of Things: Wearable Payments a Tap Away
MobileShopTalk, Chuck Martin - Thursday, May 21, 2015
There still could be even more interesting twists and turns along t ...
- Twitter, Google Strike Deal That Drives Leads, Reads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2015
Google and Twitter have made it easier to find tweets on Google ...
- Real-Time TV Analytics Firm iSpot.tv Raises $22M
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
Data-driven television advertising is picking up steam. So too are the analyti ...
- Jivox's New Tech Creates Ads On The Spot
Around the Net in Real-Time, Tyler Loechner - Thursday, May 14, 2015
Jivox, a digital ad company, this week announced it has launched n ...
- Real-Time Data Platform Ekho Raises $1.2 Million
Real-Time Daily, Tyler Loechner - Thursday, May 14, 2015
Ekho, a real-time data platform, this week announced it has raised $1 ...
- NEW! Realtor.com Launches Massive Brand Campaign Starring Elizabeth Banks
Out to Launch, Amy Corr - Wednesday, May 13, 2015
Pereira & O'Dell New York has created a series of TV a ...
- Cross-Screen Marketing Tech Firm Tapad Raises $18.5M
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
Tapad, a cross-screen marketing technology provider, on Wednesday announced it has clos ...
- Data-Driven Trading And The Turning Tides Of TV
RTBlog, Tyler Loechner - Thursday, May 14, 2015
With news yesterday that Turner Broadcasting is launching a data management platfo ...
- Magnetic, TripleLift Partner For Intent-Based Native Ads
MediaDailyNews, Erik Sass - Tuesday, May 12, 2015
Advertising retargeting firm Magnetic, which draws on browser and search histories ...
- Former Datacratic CEO Prudhomme Joins Index Exchange
Real-Time Daily, Tyler Loechner - Monday, May 11, 2015
Index Exchange, the ad exchange formerly known as Casale Media, on Mond ...
- 33Across Unveils 'Bot-Free, Fully Viewable' Marketplace
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Viewability woes and fraudulent traffic continue to nag at digital marketers, b ...
- Movable Ink, Olapic Partner To Bring Real-Time UGC To Email Ads
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Movable Ink, an email marketing tech company, and Olapic, a marketing te ...
- Gravity4 Bids $350 Million To Buy Ad Tech Firm Rocket Fuel
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Gravity4, an advertising technology company founded last summer that has made ...
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
RTBlog, Tyler Loechner - Friday, May 8, 2015
Screenvision, a cinema advertising company, this week announced a partnership with mobi ...
- Time & Location Bump Supply & Demand
MobileShopTalk, Chuck Martin - Thursday, May 7, 2015
Mobile commerce adds some interesting dynamics to time. A recent report pointi ...
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
MobileShopTalk, Chuck Martin - Wednesday, May 6, 2015
The door to beaconing just swung open a lot wider. The mega-digital-offe ...
- Internet of Things' True Promise Is Real-Time Digital Marketing
London Blog, Sean Hargrave - Tuesday, May 5, 2015
Forget dishwashers arranging their own servicing appointment -- what about elevators th ...