- Coffee and the Web for C-Level Execs in the Morning
Research Brief, Jack Loechner - Monday, June 30, 2008
Before starting the work day, says the report, C-Level executives prefer ...
- Addendum: TNS Also An ARF Platinum Sponsor
MediaDailyNews, - Friday, June 27, 2008
A story in Thursday's news editions referenced the fact that Google w ...
- Half of Low Income Consumers Having Trouble Buying Groceries
Research Brief, Jack Loechner - Friday, June 27, 2008
According to a study from Information Resources, Inc., the lagging economy ...
- New-Car Shoppers Reconsidering In Light Of Gas Prices
Marketing Daily, Karl Greenberg - Thursday, June 26, 2008
[Research] Kbb.com's Jason Allan says SUV consideration between October 2007 and n ...
- ARF Talk: Google Stalks Research Walk, May Balk On Accreditation
MediaDailyNews, David Goetzl - Thursday, June 26, 2008
Even as Madison Avenue struggles to assess what to make of t ...
- Sequent, BSU Launch Media Behavior Institute
MediaDailyNews, Joe Mandese - Thursday, June 26, 2008
In what may be an industry first, a leading research and consulti ...
- Air Travelers Avoided 41 Million Trips
Research Brief, Jack Loechner - Thursday, June 26, 2008
According to the Travel Industry Association (TIA), deep frustration among air travele ...
- Havas' MPG Taps Radian6 To Listen In On Conversations
Online Media Daily, - Wednesday, June 25, 2008
Havas' MPG North America unit Tuesday said it has selected Radian6 ...
- Report Analyzes Online Behavior Of Execs
Online Media Daily, - Wednesday, June 25, 2008
The Internet continues to be the most influential and important source ...
- Net Generation Driving Growth In The Global Entertainment & Media Industry
Research Brief, Jack Loechner - Wednesday, June 25, 2008
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores t ...
- Consumers Look Beyond Industry To Size Up Company Reputation
Marketing Daily, Aaron Baar - Tuesday, June 24, 2008
[Research] "In the past, there had been a tendency to throw t ...
- Nielsen Reissues Overnights For 37 Markets
MediaDailyNews, - Tuesday, June 24, 2008
Citing an "improper configuration on a new server," Nielsen Monday said ...
- Gorillas In The (Media) Mix?
MediaDailyNews, Joel Rubinson - Tuesday, June 24, 2008
A bad pun on a Sigourney Weaver movie, but let's face i ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Google Scores Tops In Corporate Reputation
Online Media Daily, Aaron Baar - Tuesday, June 24, 2008
According to Harris Interactive's ninth annual corporate reputation survey, corporate America's reputati ...
- Advertise To Workers At Work To Influence Purchases
Research Brief, Jack Loechner - Tuesday, June 24, 2008
The results of a new study, conducted by consumer intelligence firm BIGresearc ...
- Placing A Real Value On Social Networks
Around the Net In Online Marketing, Ross Fadner - Monday, June 23, 2008
TechCrunch has put together a model that attempts to value social networ ...
- Nielsen Lights Sony's Fuse: Integrates TV, Online Ratings With Brand Data -- Magazines Are Next
MediaDailyNews, Joe Mandese - Monday, June 23, 2008
In a move that has the potential to shift the way advertise ...
- Come Into The Light
Notes from the Digital Frontier, jen - Friday, June 13, 2008
Wednesday's Center for Media Research Research Brief Parents are in the Da ...
- Study: Marketing Execs Less Confident About Privacy Protection
Online Media Daily, - Monday, June 23, 2008
A new study by the Ponemon Institute shows that marketing executives a ...
- Google Stays At Top Of Search Heap
Online Media Daily, Tameka Kee - Monday, June 23, 2008
Nielsen Online and comScore have released their search market share rankings f ...
- Twelve Years of Internet Advertising Revenue Reach 2nd Best Quarter Ever
Research Brief, Jack Loechner - Monday, June 23, 2008
With a little extra data behind the release, the Interactive Advertising Bure ...
- MEC, MindShare Create Tool For Sponsorships
Around the Net In Media, Joan Voight - Friday, June 20, 2008
As media strategists forecast that sponsorships will grow as a valued, non-intrusi ...
- Google Remains Internet's Top Draw
Online Media Daily, - Friday, June 20, 2008
Google maintained its position atop the Web ratings in May, edging o ...
- Study: Workplace Peers Influences Shopping Habits
Online Media Daily, Gavin O'Malley - Friday, June 20, 2008
Word-of-mouth is highly influential on purchases made by at-work consumers, with 95. ...
- CBS.com Tops the Charts in Share Growth of Online Visits for '07-08 TV Season
Research Brief, Jack Loechner - Friday, June 20, 2008
According to recent data collected by Hitwise, the CBS.com online market sha ...
- CMO Council Survey Finds Inertia Among The Ranks
Marketing Daily, Aaron Baar - Thursday, June 19, 2008
[Research] Marketers are not taking advantage of all--or even many--of the too ...
- Dear Diary: Nielsen Scraps Phones, Shifts To Address-Based Methodology
MediaDailyNews, Joe Mandese - Thursday, June 19, 2008
Nielsen Wednesday unveiled plans to transition the methods it uses to recru ...
- Parents, Not Peers, Lead Young People to Newspapers
Research Brief, Jack Loechner - Thursday, June 19, 2008
A new study from the World Newspaper Congress on the media habi ...
- Thirty Countries Exceed 100% Per Capita Cell Phone Usage
Research Brief, Jack Loechner - Wednesday, June 18, 2008
According to a recent Experian study, analyzed and reported by Ellen ...