- Magna: Recession Can Be Catalyst For Growth
Marketing Daily, David Goetzl - Monday, December 15, 2008
Interpublic research group Magna released a report Friday suggesting steps that markete ...
- Traveling Heading South
Research Brief, Jack Loechner - Monday, December 15, 2008
According to a recent Ipsos poll of U.S. adults, 37% of busine ...
- A drill-down of Online News Destinations Shows Yahoo!, MSNBC and CNN in a Statistical Dead Heat
Research Brief, Jack Loechner - Friday, December 12, 2008
As a corollary to yesterday's Research Brief regarding the effectiveness of advertisi ...
- Dealers Play Key Role In Motorcycle Purchase
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2008
"Test-ride programs present a lot of issues with things like insurance, preparati ...
- News Program Ads Don't Always Stick
Research Brief, Jack Loechner - Thursday, December 11, 2008
According to consumer research from Experian Simmons, reported by Marketing Charts, on ...
- Forrester: Consumers Don't Trust Corporate Blogs
Marketing Daily, Mark Walsh - Wednesday, December 10, 2008
After suffering a publicity debacle in 2006 with what turned out ...
- Pew: Adults Play Games
Online Media Daily, - Wednesday, December 10, 2008
About 53% of American adults ages 18 and older play video game ...
- Political Advertising Highlighted Radio's Third Quarter
Research Brief, Jack Loechner - Wednesday, December 10, 2008
According to the RAB third quarter Radio Revenue Report, the financial pictu ...
- Search Survey: Don't Count Out Mobile
Online Media Daily, Laurie Sullivan - Tuesday, December 9, 2008
One of the biggest shifts identified in a study that TMP Direction ...
- Holiday Shoppers Manage Stress Well, But Finances Worrisome
Research Brief, Jack Loechner - Tuesday, December 9, 2008
In a recent survey by KW Strategems and Decipher in coordination wi ...
- CPGs Are Improving Their Recall Response
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2008
"Consumers are becoming less tolerant of recalls, with more than 50% changi ...
- Stymied CMOs Can Turn Sow's Ear Into Silk Purse
Marketing Daily, Karl Greenberg - Friday, December 5, 2008
"Marketers can say, 'We can do that but we need data no ...
- Google Refutes Report That It Freeloads
Online Media Daily, Wendy Davis - Monday, December 8, 2008
In the latest salvo on net neutrality, a consultant who works f ...
- iPhone Grows Rapidly as Internet & Entertainment Device
Research Brief, Jack Loechner - Monday, December 8, 2008
According to a recent comScore study, "All about iPhone," 43% of iPho ...
- In The Car Loan Biz, BMW, Hyundai, Ford Rank High
Marketing Daily, Karl Greenberg - Thursday, December 4, 2008
Rich Howse, senior director of the automotive finance practice at J.D. Pow ...
- Nielsen To Be Rated By Its Customers
MediaDailyNews, Joe Mandese - Friday, December 5, 2008
The Nielsen Co. normally conducts research that helps advertisers and agencies bett ...
- Direct Marketing to Account for 53% of US Ad Spend in 2009
Research Brief, Jack Loechner - Friday, December 5, 2008
According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- Reinvention Ahead For Market Research, Says Synovate CEO
Marketing Daily, Karlene Lukovitz - Wednesday, December 3, 2008
The need for macro data analysis is growing as computer technology mak ...
- Current Exec Says Nielsen's Methods Are Far From, Makes New Plea For TV Ratings Solution
MediaDailyNews, Joe Mandese - Thursday, December 4, 2008
The chief research executive for one of the fastest growing digital ti ...
- ESPN Unveils Online Vs. TV Scores, Finds It's No 'Zero Sum' Game
Online Media Daily, Joe Mandese - Thursday, December 4, 2008
Seeking to dispel the perception that online usage is rapidly overtaking tradition ...
- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Texters Are Young, Techy, and Shop Online
Research Brief, Jack Loechner - Wednesday, December 3, 2008
According to Scarborough Research, in addition to being young and diverse, Texte ...
- 'Green' Perception Is No Match For Reality
Marketing Daily, - Monday, December 1, 2008
"It becomes glaringly obvious that many brands have consumers believing they're investi ...
- TV Viewing and Internet Use Converge
Research Brief, Jack Loechner - Tuesday, December 2, 2008
According to the The Nielsen TV/Internet Convergence Panel, the heaviest users ...
- Black Friday Online Retail Up, Cyber Monday Will Be Bellwether
Research Brief, Jack Loechner - Monday, December 1, 2008
comScore, in an overnight report, said that for the holiday season-to-date, $10. ...
- Behind the Numbers: Pod People Take Over
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
The iPod has become an almost indispensable element of modern culture. B ...
- The Se7enth Seal
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
There are seven deadly sins, seven days of the week, seven brid ...