- On Other Screens, Other Wonders
Media Magazine, Yaakov Kimelfeld - Friday, December 4, 2009
All media are vehicles for persuasion and influence; TV power, however, wa ...
- Clarification: Rentrak's Set-Top Data
MediaDailyNews, - Thursday, December 31, 2009
In the story "Rentrak On Roll: Adds Sinclair TV, Pushes Granular Da ...
- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- Despite Economy, Chocolate Is Non-Negotiable
Marketing Daily, Sarah Mahoney - Wednesday, December 30, 2009
"While there are plenty of opportunities to trade down in many oth ...
- On-Screen Plugs Measured Differently
Research Brief, Jack Loechner - Thursday, December 31, 2009
A recently posted blog by John Eggerton describes a change in t ...
- Study: Consumers Worry About Banks Mishandling Data
Marketing Daily, - Tuesday, December 29, 2009
Nearly half of adults (46%) say they are more worried about someo ...
- Top 10 Most-Read 'Marketing Daily' Stories Of '09
Marketing Daily, Aaron Baar - Tuesday, December 29, 2009
"In a recession, people tend to go back to basics, and o ...
- Customer Satisfaction With E-Tailers Soars In Recession
Marketing Daily, Sarah Mahoney - Wednesday, December 30, 2009
"I was absolutely flabbergasted that every one of these retailers saw ...
- Compete: Pepsi's Online Push A Smart Play
Marketing Daily, Mark Walsh - Wednesday, December 30, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Compete: Pepsi's Online Push A Smart Play
Online Media Daily, Mark Walsh - Tuesday, December 29, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- Branded Content Advertising Doubles in 2009
Research Brief, Jack Loechner - Wednesday, December 30, 2009
According to a new study released today by the Custom Publishing Counc ...
- Whole Foods Market Launches New Giving Effort
Marketing Daily, Sarah Mahoney - Monday, December 28, 2009
While charitable donations are down, online giving -- especially when goosed ...
- Online Shopping Bouncing Back Slowly
Online Media Daily, Gavin O'Malley - Monday, December 28, 2009
Despite unyielding economic uncertainties, retail Web sites experienced a surge in activi ...
- Not A Good Decade, Say "The People"
Research Brief, Jack Loechner - Tuesday, December 29, 2009
According to The Pew Research Center For The People & the Pres ...
- Report: iPhone, Android Users A Lot Alike
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 28, 2009
Awareness of the Android mobile operating system is rising, according to comScor ...
- Forrester: Best Of The ESPs
Online Media Daily, David Goetzl - Sunday, December 27, 2009
Email service providers Responsys and ExactTarget are industry pacesetters, according to Forrest ...
- $914 Million Tops Online Single-Day Shopping Record
Research Brief, Jack Loechner - Monday, December 28, 2009
E-retail sales totaled $913 million on Dec. 15, making it the fir ...
- The Connected Consumer
Research Brief, Jack Loechner - Friday, December 25, 2009
According to the Nielsen third quarter Three Screen Report, DVR and onli ...
- Wal-Mart Dives Into Post-Holiday Promotions
Marketing Daily, Sarah Mahoney - Wednesday, December 23, 2009
That idea is to create plenty of motivational bargains for those stormi ...
- Economy-Weary Customers Seek More Bank Rewards
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2009
Taking a cue from credit card issuers, many banks have started offeri ...
- Reading, Writing And Algorithmetic, Social Nets Have No Bearing On School Grades
Online Media Daily, Joe Mandese - Wednesday, December 23, 2009
While Madison Avenues continues to ponder whether social networks truly are ...
- Social Media In Marketing Plans, But Resources Limited
Research Brief, Jack Loechner - Thursday, December 24, 2009
According to The Social Media and Online PR Report, published by Econsultan ...
- Report: Consumers Spending Plenty O' Time Online
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 23, 2009
The average person now spends about 13 hours online each month, accordi ...
- Verizon Ads Boost Android Phone Awareness
Marketing Daily, Aaron Baar - Tuesday, December 22, 2009
According to comScore, 17% of consumers who said they were in t ...
- People Happier With Auto Vs. Homeowners Claims
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2009
"Home claims are typically far more complex than auto claims, and homeowne ...
- Denny's CMO Shift Spotlights Family Format Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2009
Family chain concepts have tended to become "tired" over the years, f ...
- Fashionista to Recessionista
Media Magazine, Graeme Hutton - Friday, December 4, 2009
Consider this counterintuitive economic event: Currently, new cars can be cheaper th ...
- Nielsen Releases Local Ratings 'Evaluation' Data:Live, Live+
MediaDailyNews, - Wednesday, December 23, 2009
Nielsen Tuesday released the first set of "evaluation data" for "live" a ...
- Nielsen Releases New Validation Study, Finds Multi Viewer Households Still Vexing
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2009
Nielsen Tuesday released the latest in an ongoing series of "in-panel" validati ...
- Millinnial Hispanics
Research Brief, Jack Loechner - Wednesday, December 23, 2009
Part of a Pew Research Center series of reports exploring the behavior ...