- CMOs Must Be Organizational 'Bonding Agents'
Marketing Daily, Karlene Lukovitz - Monday, May 16, 2011
A new study from the Chief Marketing Officer (CMO) Council points ...
- Primary Agencies In Jeopardy If Reviewed
Research Brief, Jack Loechner - Tuesday, May 17, 2011
Only 55% of marketers state they would consider using their primary agen ...
- Cannibalization Among IPad Buyers Down 50%
Marketing Daily, Aaron Baar - Friday, May 13, 2011
The iPad is many things, but it's not necessarily a PC-killer. Accordi ...
- Beauty Business Limping Out Of Recession
Marketing Daily, - Friday, May 13, 2011
Forget the cliché that the beauty business is recession proof: The late ...
- Facebook Delivers Ads
Research Brief, Jack Loechner - Monday, May 16, 2011
According to a comScore overview of the U.S. online display advertising mark ...
- Retailers More Upbeat About Ability To Compete
Marketing Daily, Sarah Mahoney - Thursday, May 12, 2011
"Companies are optimistic and are starting to see an uptick in demand ...
- Smartphones Obsolete In A Year
Research Brief, Jack Loechner - Friday, May 13, 2011
According to Retrevo's Technology Life Cycle analysis, a new study, 62% ...
- Mum's The Word For Luxury Brands On Social Media
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 12, 2011
A new study by Wong, Doody, Crandall, Wiener shows that people lo ...
- People Close-Lipped On Companies, Products
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2011
"The most underleveraged way to encourage positive word-of-mouth with your best custome ...
- In Hardware, Older Buyers Head Online
Marketing Daily, Sarah Mahoney - Wednesday, May 11, 2011
When it comes to the manly world of tools, power tools, a ...
- Good Customer Service Drives Future Business
Marketing Daily, - Wednesday, May 11, 2011
The quality of customer interactions with service personnel will influence a customer ...
- Digital Marketing Planning
Research Brief, Jack Loechner - Thursday, May 12, 2011
According to a new study from Adobe Systems, almost three-quarters of business ...
- NPD: 76% Still Cutting Back on Dining Out
Marketing Daily, Karlene Lukovitz - Tuesday, May 10, 2011
While the restaurant industry continues to see signs of slow recovery, mo ...
- Amazon, Netflix, Avon Top Customer Satisfaction List
Marketing Daily, Sarah Mahoney - Wednesday, May 11, 2011
The big winner is online retailing overall: Customer satisfaction with e-retail remai ...
- Older, Wealthier Mobile Users More Ad Receptive
Marketing Daily, Mark Walsh - Wednesday, May 11, 2011
New data from mobile ad network Jumptap shows older, more affluent consume ...
- Social Network Advertising Nudges, Doesn't Drive
Research Brief, Jack Loechner - Wednesday, May 11, 2011
According to a recently released report, a collaboration between Forrester Research a ...
- Becoming A Lifestyle Brand? Hold That Thought
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
A new study from Northwestern University's Kellogg School of Management suggests the ...
- Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers
MediaDailyNews, Joe Mandese - Tuesday, May 10, 2011
Posterscope, the big, global out-of-home communications agency that operates under the aeg ...
- Facebook is Bad for Education; Also, Good
The Social Graf, Erik Sass - Tuesday, May 10, 2011
In yesterday's post I mentioned a survey from the U.K. suggesting th ...
- People Seek Single, Integrated Service Provider
Marketing Daily, Aaron Baar - Friday, May 6, 2011
According to a new survey from Accenture, nearly two-thirds (63%) of so-call ...
- No Joy in Mudville, But Cybernetically, Yellow Pages Fly
Research Brief, Jack Loechner - Monday, May 9, 2011
According to Simba Information's latest report from David Goddard and the edito ...
- Number of Tweens Using Social Media Doubled 2009-2010
The Social Graf, Erik Sass - Monday, May 9, 2011
While parents have been leery of the safety risks posed by soci ...
- Rethinking The Television Household: A Call To Action
TV Board, Mark Lieberman - Monday, May 9, 2011
Last week's revelation by Nielsen that the total number of television househol ...
- Oreo's Is Ranked Most Effective Mother's Day Spot
Marketing Daily, Karlene Lukovitz - Thursday, May 5, 2011
The Oreo spot -- which has no dialogue (just music in t ...
- Study: Brand Advocates Share To Help, Relax
Marketing Daily, Aaron Baar - Thursday, May 5, 2011
The products these advocates are not just talking up products that garn ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- C3 And The MRC: Did Nielsen Give Credit When Accreditation Was Due?
MediaDailyNews, Joe Mandese - Friday, May 6, 2011
Three years after the national TV advertising marketplace shifted to C3 ratin ...
- TV Trends
Research Brief, Jack Loechner - Friday, May 6, 2011
According to Trends in TV Viewing from the Nielson Company, new a ...
- Showtime Takes Pulse Of 'Nurse Jackie' Viewers
Around the Net In Media, - Thursday, May 5, 2011
Joseph Rydholm describes how Showtime mixed quantitative and qualitative research methods, includi ...
- Bain: Luxury Sales Expected To Gain 8% This Year
Marketing Daily, Sarah Mahoney - Wednesday, May 4, 2011
So far this year, sales are up smartly: In both February a ...