- Food Sales Help Recreation Industry Recovery
Marketing Daily, Karlene Lukovitz - Monday, October 31, 2011
Expanded, tailored food offerings geared to attracting value-driven consumers are reviving foodservi ...
- Wireless Provider Satisfaction: Good And Great
Marketing Daily, Aaron Baar - Monday, October 31, 2011
Consumers are receiving the Internet speed the expect from their providers 6 ...
- Pet Products Poised For Continued Growth
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Collectively, the pet industry is expected to generate $50.8 billion in tot ...
- Beverage Sales Droop As Diners Opt For Tap Water
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2011
Since 2006, restaurant traffic has declined by 1%, but total beverage servin ...
- CMOs Eye Disparity: Local Marketing Wishes, Reality
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Nearly 50% of marketers surveyed by the CMO Council believe localized marketi ...
- Nor'easter Disables Kantar Media Systems, Email Communications
Raw, Joe Mandese - Monday, October 31, 2011
The surprising winter storm that hit the Northeast over the weekend caus ...
- Kantar's Web Access Restored
Raw, Joe Mandese - Monday, October 31, 2011
Kantar Media announced that access to its Web-based services has been restore ...
- Rich Media On Mobile Ads Bumps CTR Significantly
Research Brief, Jack Loechner - Monday, October 31, 2011
According to Jumptap, in its MobileSTAT Report for the month of Septembe ...
- How Gen Y Really Wants To Interact With Brands
Engage:Millennials, Sharalyn Hartwell - Friday, October 28, 2011
Long gone are the days when delivering your message was a simp ...
- KitchenAid Is Tops In Appliance Category Ranking
Marketing Daily, Aaron Baar - Thursday, October 27, 2011
"Sometimes the obvious [approach] is the best," Peter Daboll, CEO of A ...
- GfK To Marketers: Enjoy Loyalty While You Can
Marketing Daily, Karl Greenberg - Thursday, October 27, 2011
The study concludes that brand loyalty soon won't matter all that mu ...
- Streaming TV On Rise, More Millennials Watch Trad TV
MediaDailyNews, Wayne Friedman - Thursday, October 27, 2011
More Internet users are leading to more streamed TV or alternative ...
- Social Media: Talk-A-Little, Pick-a-Little...
Research Brief, Jack Loechner - Friday, October 28, 2011
A recent analysis by NM Incite and Nielsen shows how social med ...
- How to Measure ROI in Online Video
VidBlog, Daisy Whitney - Friday, October 28, 2011
Let's say you're a media buyer. And you just plunked down clie ...
- CEA Sees Rosy Holiday Forecast For Industry
Marketing Daily, Aaron Baar - Thursday, October 27, 2011
U.S. consumers plan to spend an average of $246 on electronics gift ...
- Nutrition Label: Most See It, Few Read It Thoroughly
Marketing Daily, Karlene Lukovitz - Wednesday, October 26, 2011
With all of the controversy currently surrounding new front-of-package nutrition labeling system ...
- Tech Companies Lead In Online Media Value
Marketing Daily, Karl Greenberg - Wednesday, October 26, 2011
Google took first place for having the highest overall Impact Media Valu ...
- Study: Consumers Humming Toward Holidays
Marketing Daily, Sarah Mahoney - Wednesday, October 26, 2011
New consumer insights from Deloitte indicate that while shoppers aren't about ...
- Financially Mobile: Banking App Users Up 45%
Online Media Daily, Mark Walsh - Wednesday, October 26, 2011
Consumers continue to become more comfortable with banking on mobile devices, accordi ...
- Web Influences Trillion Dollar Retail Sales
Research Brief, Jack Loechner - Thursday, October 27, 2011
New research from GroupM Search, with research partner Kantar Media Compete, revea ...
- Detergent Dominates, Women Still The Desired Video Demo
VidBlog, Daisy Whitney - Thursday, October 27, 2011
Seen an ad for detergent in front of that episode of "Mode ...
- Marketing And The Single Mom
Engage:Moms, Stephanie Azzarone - Wednesday, October 26, 2011
A generation or two ago, the single mom -- whether divorced ...
- Is A Revolution Brewing In the Checkout Line?
Marketing Daily, Sarah Mahoney - Tuesday, October 25, 2011
Despite rising food prices, consumers (at least for the most part) ha ...
- Apple, Hershey's, Sprite Top Youth Brands
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Apple, Hershey's, and surprisingly, Sprite (not Coke or Pepsi) are three ...
- More Video Spots Sold Via Ad Networks
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
Nearly three-quarters of online publishers now sell 20% or more of the ...
- Collateral Material Critical To B2B Technology Purchase
Research Brief, Jack Loechner - Wednesday, October 26, 2011
According to a new study and analysis by Eccolo Media, with Glob ...
- Women's Voices Are Better
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
From GPS devices to voicemail boxes, most computerized voices are female. T ...
- Younger Affluents Drive Daily Deal Sites
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
The popularity of daily deal websites is limited to younger and mo ...
- Retrevo: Retailers Need To Get Their Apps Together
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
You can try to wish them away and reminisce about the da ...
- This Is Only A Test: Nielsen Issues Alert About New Alert System
MediaDailyNews, Joe Mandese - Tuesday, October 25, 2011
Nielsen sent an emergency alert to clients late Monday warning them th ...