- Customer Service Improves, But People Still Switch
Marketing Daily, Aaron Baar - Tuesday, January 31, 2012
Ultimately, only about a quarter of consumers (23%) feel "very loyal" ...
- Social Media Make For Sad Teens
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 31, 2012
Girls can "ruin their girlhood" by spending too much time on soci ...
- Mr. Clean, Sargento, J&J Launches Get The Nod
Marketing Daily, Karlene Lukovitz - Monday, January 30, 2012
Which new 2011 products were considered best by the consumers who u ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Voice Calling Still Top Cell Phone Use
Marketing Daily, Aaron Baar - Monday, January 30, 2012
Yes -- consumers used their cell- and smartphones to help them ma ...
- Consumers Saving Money Less Frequently
Research Brief, Jack Loechner - Tuesday, January 31, 2012
According to The Harris Poll, in December 2011, for almost the fir ...
- Length Doesn't Matter; It's What's In the Video That Counts
VidBlog, Daisy Whitney - Tuesday, January 31, 2012
Consumers care more about what's in a brand video than how lo ...
- Marketers Know Giants And Patriots Fans
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 30, 2012
Scarborough also found Giants fans are older and more male, while mo ...
- J.D. Power: What Drives Auto Avoidance
Marketing Daily, Karl Greenberg - Friday, January 27, 2012
"For some brands, namely those that have created marked improvements in the ...
- Penton Taps TNS' Kieselstein As CEO
Raw, Joe Mandese - Monday, January 30, 2012
David Kieselstein, CEO of WPP's TNS North America, has joined B-to-B publish ...
- Super Bowl Ad Stats
Research Brief, Jack Loechner - Monday, January 30, 2012
According to the Kantar Media database, in the last 10 years t ...
- Survey: 100% Bought CE Device At Holiday
Marketing Daily, Aaron Baar - Thursday, January 26, 2012
"I was floored," Janet Eden-Harris, chief marketing officer at Market Force Informatio ...
- Poll Reveals Most Consumers Like Their Bank
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2012
Contrary to the widely held belief that banks have hit an all-ti ...
- Super Bowl Parties To Break Record
Marketing Daily, Sarah Mahoney - Thursday, January 26, 2012
Whether the New England Patriots or the New York Giants come aw ...
- It's Time To Optimize Your Site For Mobile
Marketing Daily, Aaron Baar - Wednesday, January 25, 2012
"[The mobile web] has hit the tipping point where it's essentially mainstream ...
- Pet Owners Shopping Around
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Pet product marketers and retailers might want to rethink their strategies d ...
- Time Warner's Medialab: 'Unmatched' Look Inside Consumer
MediaDailyNews, Wayne Friedman - Wednesday, January 25, 2012
Following other media companies and media agencies' efforts, Time Warner has open ...
- Videology Measures Offline Segments Of In-Stream Videos
Online Media Daily, Gavin O'Malley - Wednesday, January 25, 2012
Can you accurately measure the impact of online video advertising on offli ...
- Depends on Your Point of View
Research Brief, Jack Loechner - Thursday, January 26, 2012
According to a new Pew Research Center survey, 66% of the adu ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Microsoft To Brand In Canada
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 25, 2012
The Ipsos Influence Index says Microsoft is the most influential brand ...
- Time Warner Opens Media Lab
Around the Net In Media, Phyllis Fine - Wednesday, January 25, 2012
Time Warner launched a media research lab at its New York headquarter ...
- Study Finds That Car Ads Blitz Beer, Best Buy Spots
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Brand Keys' 10th annual Super Bowl Engagement Survey finds that only ha ...
- Women Influencing More Purchase Decisions
Marketing Daily, Aaron Baar - Tuesday, January 24, 2012
"A lot of outside forces have magnified their role and how they' ...
- Frugal Optimism Is Consumer Mindset For 2012
Research Brief, Jack Loechner - Wednesday, January 25, 2012
According to the recent SymphonyIRI Group's MarketPulse survey, shoppers became more optimist ...
- Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
VidBlog, Daisy Whitney - Wednesday, January 25, 2012
What do you get when you combine a $500,000 online video b ...
- 'Tech Evangelists' Deserve Attention
Marketing Daily, Aaron Baar - Monday, January 23, 2012
Consumer electronics companies (and marketers looking to drive app adoption in genera ...
- CMOs Sweating Their Tech Savvy
Marketing Daily, Sarah Mahoney - Monday, January 23, 2012
CMOs believe they are evolving effectively as digital disciplines mature, according ...
- Tablets Make Good Shopping Partners
Research Brief, Jack Loechner - Tuesday, January 24, 2012
According to survey results from Zmags, reported by Kevin Woodward, Senior Edit ...
- How's It Goin' ?
Research Brief, Jack Loechner - Monday, January 23, 2012
The consumer's outlook is improving, according to the January Consumer Reports Inde ...