- Paid-Search Spend Rises, But Marketers Pulling Out Of Partner Programs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 30, 2014
U.S. marketers spent 9% more on paid-search advertising campaigns in Q2 201 ...
- Jeep, Levi's, Coke Top Patriotic Brands
Marketing Daily, Tanya Gazdik - Monday, June 30, 2014
With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola a ...
- Generational Social Media Behaviors
Research Brief, Jack Loechner - Monday, June 30, 2014
According to a new report from Fizziology, prepared by BaM, Handley a ...
- Tablet Use, Penetration Still Climbing Among Gen Z
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2014
And NPD says kids are using them in 48% of those home ...
- Tea Marketers Should Focus On Kids, Parents
Marketing Daily, Tanya Gazdik - Thursday, June 26, 2014
"We don't see tea companies targeting Millennial moms enough, and they should ...
- Android Wearable Population, Activities On Rise
Mobile Marketing Daily, Mark Walsh - Thursday, June 26, 2014
If it wasn't already clear before the keynote at its I/O develop ...
- Mobile Spending: Men, Tablets & $120
MobileShopTalk, Chuck Martin - Friday, June 27, 2014
Following the money in mobile can be a bit of a chick ...
- How Telecom Companies Advertise In Their Own Medium
MoBlog, Mark Walsh - Friday, June 27, 2014
New research released today by mobile ad network Millennial Media shows th ...
- Marketers: Plug In These Numbers
Research Brief, Jack Loechner - Friday, June 27, 2014
According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, N ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program bas ...
- It Is A Matter Of Trust
Engage:Men, Anne Gammon - Thursday, June 26, 2014
How profound are the differences between the sexes when it comes ...
- Consumers Viewing Social As Customer Service Channel
Marketing Daily, Aaron Baar - Wednesday, June 25, 2014
"Facebook is still the primary place to talk about customer service," Rog ...
- Autos, Led By Ford, Top Interbrand's Green List
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
For the past three years, Toyota has been #1. This year, howeve ...
- The Drinkers Are There; Bars, Restaurants Seek Them
Marketing Daily, Karl Greenberg - Wednesday, June 25, 2014
While watering establishments charge top dollar for PPV events, the World C ...
- Traditional Grocers Lose Share; Fresh Formats Gain
Marketing Daily, Sarah Mahoney - Wednesday, June 25, 2014
The friendly neighborhood supermarket is still losing the fight to supercenters. B ...
- Invest Wisely In B2B Customer Experience
Research Brief, Jack Loechner - Thursday, June 26, 2014
According to new research from Accenture, the overwhelming majority of B2B organizatio ...
- Kenshoo Appoints Chavez To Lead Global Marketing Research, Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2014
Kenshoo has appointed Doug Chavez as global head of marketing research a ...
- Millennials And The Purchase Funnel (Cake)
Marketing Daily, Karl Greenberg - Tuesday, June 24, 2014
Millennials are digital and social, and when they shop it has nothi ...
- Consumer 'Phablet' Interest Increasing
Marketing Daily, Aaron Baar - Tuesday, June 24, 2014
The preference in emerging markets was even stronger. Among consumers who we ...
- In-Store Mobile Payments on the Rise
MobileShopTalk, Chuck Martin - Wednesday, June 25, 2014
More people are going to be paying in stores with their mobi ...
- If Online TV Provider Satisfies, Cable Gets Cut
Research Brief, Jack Loechner - Wednesday, June 25, 2014
A recent Adroit Digital study shows that 63% of the respondents sa ...
- Mobile Travel Sites On Rocky Road
SearchBlog, Laurie Sullivan - Wednesday, June 25, 2014
Mobile travel Web sites continue to attract new consumers, but lag ...
- Teens Using Facebook More, Not Less, Forrester Finds
The Social Graf, Erik Sass - Wednesday, June 25, 2014
All the talk about teenagers abandoning Facebook (which I have contributed ...
- Fan Fervor? Facebook, Score Posts Dominate World Cup Social Media Behavior
Data and Targeting Insider, Steve Smith - Tuesday, June 24, 2014
How and why are World Cup fans actually using hyper-connected social network ...
- Insurance Companies Maintain Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, June 23, 2014
Consumer satisfaction with auto insurance companies is reaching record-high levels, despite stea ...
- Costco Tops LGBT Perceptions
Marketing Daily, Aaron Baar - Monday, June 23, 2014
"When you look at the numbers, American society is looking to ...
- 'Macho' Yogurts Among New Protein Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
By and large, consumers tend to have an incomplete or even inaccura ...
- Digital Payments & the Move to the Trillions
MobileShopTalk, Chuck Martin - Tuesday, June 24, 2014
The migration of money to the digital world continues unabated. The tot ...
- Online Shoppers Want Convenience
Research Brief, Jack Loechner - Tuesday, June 24, 2014
comScore reports in more digital detail about consumers' online shopping experiences. Responden ...
- Stop the Presses! Trust In News Media At All-Time Low
MediaDailyNews, Erik Sass - Friday, June 20, 2014
The proportion of Americans who say they have "a great deal" ...