- Half Of Americans Watch Super Bowl For The Ads
MAD, Larissa Faw - Friday, January 30, 2015
Women are more likely to say they watch the Super Bowl f ...
- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
A survey released by Turn and Forbes Insight shows that almost three-quarte ...
- Millennial, Gen X And Boomer Women: Not As Different As You Might Think
Engage:Millennials, Aliza Freud - Friday, January 30, 2015
The great differences between the Millennial, Gen X and Boomer generations a ...
- Fans Want To Go Deeper With Super Bowl Brands
MAD, Larissa Faw - Thursday, January 29, 2015
Although millions will watch this Sunday's Super Bowl, fans say brands a ...
- Pet Market Driven By Uptick in Small Dogs, Aging Pets
Marketing Daily, Tanya Gazdik - Friday, January 30, 2015
"The shift towards smaller dogs is being driven by the aging populati ...
- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- White Papers Preferred By B2B Tech Buyers
Research Brief, Jack Loechner - Friday, January 30, 2015
According to a recent report from Eccolo Media, product brochures are frequent ...
- UK Advertising Delivers GBP14.3bn, But Valued At GBP9.4bn, AA Claims
Around the Net In MAD London, Sean Hargrave - Thursday, January 29, 2015
Advertising provides GBP187 worth of media, culture and sport to each ...
- What The Mobile Tipping Point In Search Means For Marketers
MAD, Larissa Faw - Wednesday, January 28, 2015
In 2015, search as a whole will cross the "mobile tipping poin ...
- Marketers Must, and Will, Invest In Marketing, Data Expertise
Marketing Daily, Karl Greenberg - Wednesday, January 28, 2015
The Economist Intelligence Unit has done a study on behalf of marketi ...
- 50% of Online Sales Heading to Mobile
MobileShopTalk, Chuck Martin - Thursday, January 29, 2015
This past holiday season again highlighted the significance of mobile on shoppi ...
- Is Better Ad Performance The Phablet Dividend?
MoBlog, Steve Smith - Thursday, January 29, 2015
Adobe thinks that larger smartphone screen sizes are already having an impa ...
- The Mobile App Gap: Browse or Application?
Research Brief, Jack Loechner - Thursday, January 29, 2015
According to the IAB Apps and Mobile Web Consumer Survey, conducted ...
- Walmart, Other Brands, Retailers Cozy Up To Search Marketing Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 28, 2015
Brands wanting a little Super Bowl action, whether or not they r ...
- Anyone With Eyes Can See That Commercial Clutter Is On The Rise
TVBlog, Adam Buckman - Thursday, January 29, 2015
You are more likely to hit commercials these days than actual progr ...
- A Top Super Bowl Ad We All Hated
VidBlog, P.J. Bednarski - Thursday, January 29, 2015
When it comes to the Super Bowl, even if millions have se ...
- Valentine's Day Spending To Hit Record $19 Billion
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
A survey from the National Retail Federation reports that Americans will spe ...
- Tales From Toyland: 2014 Ends Higher, After All
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2015
"'Frozen' was the big news story in the toy industry in 201 ...
- Snowmageddon? Bah, Auto Sales Will Stay Strong
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
Forget the mercury; the 2015 business looks to be off to ...
- 67% of CPG Companies Recognize Digital Potential; Only 16% Using Effectively
Research Brief, Jack Loechner - Wednesday, January 28, 2015
According to a new study, CPG Sales Leaders Go Multichannel, conducted ...
- CMOs Plan To Invest More In Social
The Social Graf, Erik Sass - Wednesday, January 28, 2015
Social media marketing will be the number one area of new investme ...
- Warc Slightly Downgrades 2015 Ad Growth Prediction
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
Growth in global advertising expenditure is projected to slow to 5.1 perce ...
- Consumers Say Ads Are Now Less Informative About Products
MAD, Larissa Faw - Monday, January 26, 2015
The percentage of Americans who say advertising helps them learn about produc ...
- Average Super Bowl Spending To Be $77.88
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The survey, based on more than 6,000 responses from adults, conducted t ...
- Car Owners Like Connected-Vehicle Features, But Only 30% Have Them
Marketing Daily, Karl Greenberg - Monday, January 26, 2015
In a recent study, Nielsen found that 39% of the 44% ...
- New FTC Report Calls For Privacy Laws, Urges Companies To Minimize Data Collection
Online Media Daily, Wendy Davis - Tuesday, January 27, 2015
The potential privacy risks posed by the "Internet of Things," or devic ...
- Email List Growth Important Marketing Need
Research Brief, Jack Loechner - Tuesday, January 27, 2015
According to a new Ascend2 study, 61% of sales and business professiona ...
- Most Brands Aren't Getting What They Are Paying For In Super Bowl
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
Most advertisers will lose money on their investment in the Super Bow ...
- SBOs Bullish On 2015, But Not With Government's Help
Research Brief, Jack Loechner - Monday, January 26, 2015
According to a survey of small business owners by the Endurance Internation ...
- HBO's OTT Offering Could Change Pay-TV Game
Marketing Daily, Aaron Baar - Thursday, January 22, 2015
HBO's coming entry into the over-the-top world could bring wholesale change ...