- Trailing MIllennials Reluctant To Spend Freely
Research Brief, Jack Loechner - Friday, January 29, 2016
Digital shopping is standard procedure across the millennial age bracket. But the ...
- Security Plays Catch-up In The Internet Of Things
Connected Thinking, Chuck Martin - Thursday, January 28, 2016
It seems like almost every day a there's one form or anoth ...
- Report Should Salve Any Super Bowl 50 Buyer's Remorse
Marketing Daily, Karl Greenberg - Wednesday, January 27, 2016
Good news for Hyundai, Mini, Honda, Toyota, Kia, and GM, and t ...
- What You See Is What You Get
Research Brief, Jack Loechner - Thursday, January 28, 2016
According to a recent study and report from Nate Birt for Visuall ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Ad Fraud Soaring -- Programmatic Most Susceptible
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Despite numerous warnings, marketers are continuing to waste billions of dollars ...
- Ad Blocking Nearly As Prevalent On Mobile As Desktop
Around the Net In MAD London, Sean Hargrave - Wednesday, January 27, 2016
Ad blocking became almost as popular on mobile devices as on deskto ...
- Did Programmatic And Video Just Kill Trust In Display?
London Blog, Sean Hargrave - Wednesday, January 27, 2016
The ANA has proven what we all kind of knew -- ...
- Button Up!
Research Brief, Jack Loechner - Wednesday, January 27, 2016
According to a new marketing trends survey by Campaigner, advances in soci ...
- IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2016
The Interactive Advertising Bureau pegs Russia's online advertising marketing at about ...
- Children Spending More Time Online Than Watching TV
Around the Net In MAD London, Sean Hargrave - Tuesday, January 26, 2016
Children in the UK are spending more time on the internet th ...
- Havas: Consumers Demand Corporate Social Responsibility
MAD, Larissa Faw - Monday, January 25, 2016
The agency has issued a study based on surveys of more th ...
- Study Looks At 'Best' Countries
MAD, Steve McClellan - Monday, January 25, 2016
A new study from WPP's BAV Consulting, U.S. News & World Repo ...
- VR Hits A Billion $, But Tech, Media and Telecommunications Are Hot
Research Brief, Jack Loechner - Tuesday, January 26, 2016
According to the 15th edition of the report entitled Technology, Media &am ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- Voting Millennials
Research Brief, Jack Loechner - Monday, January 25, 2016
According to a USA Today Millennial Poll from Ipsos, only a f ...
- Holographic, Interactive Search Queries Would Reignite In-Home Experiences
SearchBlog, Laurie Sullivan - Monday, January 25, 2016
Imagine looking at a hologram of real-time Bing search queries projected ...
- Negative Food Stories Are Changing Consumer Buying Habits
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
Two weeks after a World Health Organisation report linked processed meats wi ...
- Global Social Spend Up 50%
Around the Net In MAD London, Sean Hargrave - Friday, January 22, 2016
Spend on social advertising grew by 50% year-on-year during the final quart ...
- Cord-Cutting, Voice Recognition Will Disrupt Telecom In 2016
Marketing Daily, Aaron Baar - Thursday, January 21, 2016
"So many new sources of content can become overwhelming, and consumers a ...
- Almost Half of Americans Can't Handle Sudden Financial Need
Research Brief, Jack Loechner - Friday, January 22, 2016
According to a new Gallop poll, about half of Americans believe th ...
- Talk Talk Hack Leads To Market Share Loss
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Customers have lost faith in TalkTalk following last year's data hack a ...
- Babes In Techland: Traditional Play Still Rules
Marketing Daily, Sarah Mahoney - Wednesday, January 20, 2016
A new study from NPD Group reports that parents say 87% ...
- FSI Coupon Incentives Continue To Grow
Research Brief, Jack Loechner - Thursday, January 21, 2016
According to a new study from Kantar Media, consumers were offered mo ...
- Facebook Friends Are Just Acquaintances, Oxford University Research Says
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
People with lots of Facebook friends are lying to themselves about t ...
- Fraud, Bots And The Clean Players
Real-Time Daily, Felicia Greiff - Tuesday, January 19, 2016
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused ...
- Radio ROI Compelling Advertisers
Research Brief, Jack Loechner - Wednesday, January 20, 2016
According to a recent Nielsen "sales effect study," examining radio's return ...
- Shipping Options In Paid-Search Ads May Drive Better Sales, Brand Image, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2016
Advertising and offering diverse shipping options in paid-search ads across Google, Bi ...
- Little Progress In War On Ad Fraud
MAD, Steve McClellan - Tuesday, January 19, 2016
A new study from the Association of National Advertisers and ad fra ...
- Chinese Millennials Drive Tourism Spending
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2016
Travel marketers need to pay greater attention to Chinese tourists, who spe ...