- Horizon: Millennials, Gen Xers Use Newer Media To Glean Political Info
MAD, Larissa Faw - Thursday, March 31, 2016
"When it comes to politics, each generation is drawn to the med ...
- UK Consumer Confidence Takes A Dip Amidst Brexit Debate
Around the Net In MAD London, Sean Hargrave - Thursday, March 31, 2016
Consumer confidence levels were held at zero in March, according to t ...
- Live TV, DVR Viewing Rises, Even As Pay TV Shrinks
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2016
Although pay TV homes are shrinking, TV viewing continues to climb. Li ...
- Use The Full Social Ecosystem To Leverage Digital Transformation
Research Brief, Jack Loechner - Thursday, March 31, 2016
The total community approach (online community, social channels, and brand experts) ...
- Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2016
At a time when marketers are increasingly focusing on the value ...
- JWT Study Finds Most People Believe Ads Featuring Transgender People Are A Very Good Thing
Mediapsssst, Richard Whitman - Tuesday, March 29, 2016
Of the consumers surveyed, 74% agreed that showing transgender people in a ...
- Low Spenders The Best Mobile Target For Retailers
MobileShopTalk, Chuck Martin - Tuesday, March 29, 2016
As anyone who has tried knows, breaking old habits can be difficul ...
- Millennials and GenXers Catch Up With VOD
Research Brief, Jack Loechner - Wednesday, March 30, 2016
According to 65% of global respondents in a Nielsen online survey, ...
- What One Shopper's Journey Reveals About Modern Car Buying
Search & Performance Marketing Daily, Lisa Gevelber - Wednesday, March 30, 2016
The process of shopping for a car once meant grabbing your c ...
- Study: Few Marketers Using Mobile Marketing Strategies
Mobile Marketing Daily, Gavin O'Malley - Monday, March 28, 2016
The vast majority of marketers still fail to strategically integrate mobile in ...
- Millennials Prefer Streaming For Watching And Social For Purchase Influence
Research Brief, Jack Loechner - Tuesday, March 29, 2016
According to a new study by consulting firm Deloitte, binge-viewing is fa ...
- Total TV, Video Consumption Grows Slightly In Q4 2015
MediaDailyNews, Wayne Friedman - Friday, March 25, 2016
Total TV-video consumption grew in the fourth quarter of 2015 by ju ...
- Nielsen Shaves 2.5% Off Cable Nets, Erosion Appears To Be Accelerating
MediaDailyNews, Joe Mandese - Monday, March 28, 2016
In what appears to be an ongoing battle of attrition, cable networ ...
- Teens And Millennials Prefer Ecommerce on Email
Research Brief, Jack Loechner - Monday, March 28, 2016
According to Adestra, a provider of marketing technology software and services, announci ...
- Compete Sees An Increase In Desktop Searches Despite Rise In Mobile
SearchBlog, Laurie Sullivan - Monday, March 28, 2016
The total time spent with search engines on desktops rose by near ...
- Be Alert To The Changing Urban Content Viewers
Research Brief, Jack Loechner - Friday, March 25, 2016
young multicultural viewers are still subscribing to, and watching, traditional television th ...
- Mobile Marketing Budgets To Grow Across Online And Offline Channels
Research Brief, Jack Loechner - Thursday, March 24, 2016
Retailers today recognize the impact that mobile is having on their busine ...
- Majority Of TV Consumers Want 'Skinny' Package, Less Than 20 Channels
MediaDailyNews, Wayne Friedman - Tuesday, March 22, 2016
A strong majority of TV consumers want to pick the channels f ...
- OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising view ...
- Zimbalist Leaves NYT For Simulmedia, Will Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2016
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmed ...
- Study Reveals The Obvious: People Leave Agency Jobs Because Of Low Pay, Bad Work/Life Balance, Lack Of Strategic Vision
Mediapsssst, Richard Whitman - Tuesday, March 22, 2016
A study conducted in partnership between the 4A's and LinkedIn was unveil ...
- Broadband Adoption, Net Speeds Up Globally
Mobile Marketing Daily, Gavin O'Malley - Tuesday, March 22, 2016
Year-over-year, global markets experienced strong growth in average connection speeds and overa ...
- Re-Engage Dormant Subscribers
Research Brief, Jack Loechner - Wednesday, March 23, 2016
According to ReachMail, since investing in acquisition of new customers is s ...
- UK To Boom Due To Internet Advertising Adoption, ZenithOptimedia Predicts
Around the Net In MAD London, Sean Hargrave - Tuesday, March 22, 2016
The UK ad market is "booming" thanks to the rapid growth ...
- Autotrader Encourages Consumers To Test Drive
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2016
"New brands are now worth considering and some of the older on ...
- Outdoor Advertising Association Pens Screed Decrying Value of Digital
Mediapsssst, Richard Whitman - Monday, March 21, 2016
The Outdoor Advertising Association of America (OAAA), as part of its earli ...
- You Can Bank On This
Research Brief, Jack Loechner - Tuesday, March 22, 2016
Internet of things (IoT) devices are gaining the attention of many markete ...
- Kantar Helps Sibling GroupM Shops Boost Their Planning Acumen With New 'Live Panel'
MAD, Steve McClellan - Monday, March 21, 2016
WPP's GroupM is collaborating with Kantar to bolster its agencies' planning capabilitie ...
- Could Tailored Ads Be The Answer To Ad Blocking?
MAD London, Jason Mander - Monday, March 21, 2016
The data shows that serving better, more targeted ads is one ...
- LendingTree Study Analyzes Millennials' Home Ownership
Marketing Daily, Tanya Gazdik - Monday, March 21, 2016
Millennials in certain areas of the country seem to be ahead ...