- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Gold's Gym Launches Humorous 'Cankles' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
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Cankles are the fastest growing 'aesthetic affliction' in the United States ...
- Industry Bids Farewell To Drug Retail Giant Fred Canning
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
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- Amazon Fights States' Sales-Tax Plans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
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- Sears To Modify Payments If Appliance Buyers Lose Their Jobs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
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- Foot Locker Taps JC Penney Exec As New Chief
Marketing Daily, - Monday, June 29, 2009
Foot Locker, Inc. says it has hired Ken C. Hicks, 56, preside ...
- Retrevo Site Seeks To Simplify Buying Process
Marketing Daily, Aaron Baar - Tuesday, June 30, 2009
"This is how we're making the marketplace mobile," Jain says. "This ...
- Unilever, Walmart, P&G Keep Their Focus On The Future
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
A growing number of forward-thinking marketers appears to be laying the groundwo ...
- Transitional Technologies Can Be Very Profitable
Around the Net In Brand Marketing, Thom Forbes - Monday, June 29, 2009
The rapid success of Redbox DVD kiosks across the country is instructiv ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Dickies Expands Target With New Effort
Marketing Daily, Aaron Baar - Friday, June 26, 2009
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend ...
- If Retail Shelves Seem Bare, That's Because They Are
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
Analysts say that supermarkets, drugstores and discount retailers, who have been expandi ...
- Meijer To Test Smaller Store In Suburban Chicago Market
Around the Net In Brand Marketing, Thom Forbes - Friday, June 26, 2009
In tune with the smaller-is-beautiful zeitgeist, Meijer -- "the store that sel ...
- Who Buys The Most Gasoline?
Marketing Daily, - Thursday, June 25, 2009
Top 10 DMAs in which live adults who bought gasoline in t ...
- Retail Shift Challenges Food, Beverage Brands
Marketing Daily, Karlene Lukovitz - Thursday, June 25, 2009
The big winners within the food retailing industry for at least t ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- CVS Fund-Raiser Drops Auction Access To Executives
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 25, 2009
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- Borders Launches Sweepstakes Promo, Space Camp
Marketing Daily, - Wednesday, June 24, 2009
Borders, Astronomy magazine and the Kennedy Space Center Visitor Complex are launchi ...
- Wal-Mart: Melodrama In Aisle Three
Marketing Daily, - Wednesday, June 24, 2009
Once again, Wal-Mart Stores is linking with Soap Opera Digest for i ...
- Budget Shoppers Boost Kroger
Marketing Daily, - Tuesday, June 23, 2009
The Kroger Co. says both sales and profits are up, as custome ...
- Survey Finds Fewer Than 20% Trust Food Safety
Marketing Daily, Karlene Lukovitz - Wednesday, June 24, 2009
Well over half report that they have stopped purchasing certain foods f ...
- BBB Takes Slap At Wal-Mart's $700 Claim
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2009
The Council of Better Business Bureaus wants Wal-Mart Stores to modify so ...
- Netflix Boss Plots Life After The DVD
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Wells Fargo didn't transmogrify into General Motors, but Netflix CEO Reed Hastin ...
- Van Halen Sues Nike, Claiming Copyright Infringement
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
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- On Fridays, Ralph Lauren Targets Breast Cancer
Marketing Daily, - Monday, June 22, 2009
Fashionistas rarely agree on anything and aren't usually big on dressing ...
- Bargain-Driven Shoppers Boost Walgreens Sales
Marketing Daily, Sarah Mahoney - Monday, June 22, 2009
CEO Gregory D. Wasson is guardedly optimistic about looming healthcare reform ...
- Sears To Settle With FTC Over Online Tracking
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
A cyberlaw attorney says the FTC is sending "a strong signal th ...
- Kroger CEO Credits Tracking System For Its Trend-Bucking Gains
Around the Net In Brand Marketing, Thom Forbes - Monday, June 22, 2009
As other supermarkets watched their customers defect to Wal-Mart, Costco and oth ...
- Queen Latifah Launches Signature Scent
Marketing Daily, Sarah Mahoney - Friday, June 19, 2009
Print ads -- featuring the Academy Award winner in an opulent dini ...
- Burger King Apple Fries Headed For Supermarkets
Marketing Daily, Karlene Lukovitz - Friday, June 19, 2009
BK executives characterized the snack's launch as being more about brand visibili ...