- Q&A: Lowe's Campaign Targets New DIY Attitudes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
In addition to new advertising, the effort also includes the launch ...
- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- Kindle Fire As Wal-Mart-Slayer?
Online Media Daily, Mark Walsh - Friday, September 30, 2011
Perhaps the most buzz about the Kindle Fire since its launch Wednesd ...
- Walmart Gives Cheesewright Larger Role
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Wal-Mart has named David Cheesewright EVP, president and CEO of a n ...
- Neiman Marcus Preps Foursquare Challenge
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2011
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for abo ...
- Chrysler's Fiat Brand Ties Into SEMA
Marketing Daily, Karl Greenberg - Thursday, September 29, 2011
Chrysler's Fiat brand is heading to Las Vegas. The division is promoti ...
- T-Mobile Renovating Stores
Marketing Daily, - Thursday, September 29, 2011
T-Mobile USA is overhauling the look of its nearly 400 stores arou ...
- New Costco CEO: I'm Not Jim Sinegal
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 29, 2011
"I can't be Jim Sinegal, I can only be Craig Jelinek," sa ...
- Walgreens Reorganizes Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 29, 2011
Walgreens is reorganizing its merchandising and marketing leadership teams to better ali ...
- Reebok Settles With FTC Over EasyTone Claims
Marketing Daily, Karlene Lukovitz - Thursday, September 29, 2011
Reebok International Ltd. has agreed to pay $25 million as part ...
- The New Consumer: '30% Off Is The New 20%'
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2011
Among the most popular searches are percent-off deals. "In 2009, 20% w ...
- Cabela's Hires Williams As New CMO
Marketing Daily, - Wednesday, September 28, 2011
Cabela's has hired Scott K. Williams as EVP/chief marketing and e-commerce office ...
- Jennifer Hudson, Weight Watchers To Launch Weight Loss Center In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Jennifer Hudson Weight Watchers Center is opening this week in Chicago, fr ...
- Top Toys For The Season
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Trade journal for the toy industry, Time to Play, has its year ...
- Halloween Happenings At 10-Year High
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2011
Seven in 10 Americans, or 69.6%, will celebrate, up from 63.8% ...
- Deloitte: Holiday Shoppers May Defy Economy
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2011
A new holiday spending forecast from Deloitte predicts a 2.5 to ...
- 7-Eleven Offers CofFREE Day, Facebook Game
Marketing Daily, Tanya Gazdik - Tuesday, September 27, 2011
The promotion targets everyone who likes a "fresh, piping-hot cup of coffee ...
- Mojiva: Mobile Devices Aid Holiday Shopping
Online Media Daily, - Tuesday, September 27, 2011
Mojiva, the mobile ad network, released data showing how mobile devices wi ...
- Macy's Is Hiring In Anticipation Of Holiday Season
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Macy's Inc. is boosting seasonal hiring in preparation for holidays. The compa ...
- Kroger Features Employees Who Are Breast Cancer Survivors In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Kroger has committed $3 million in donations for local breast cancer initiativ ...
- Q&A: Under Armour Woos Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, September 26, 2011
It's no secret that Under Armour is gunning for Nike, nor th ...
- Dillard's, 'Southern Living' Benefit McDonald House
Marketing Daily, - Monday, September 26, 2011
To benefit Ronald McDonald House Charities, Dillard's says it will again se ...
- NADA Elects Underrineri As Chairman
Marketing Daily, - Monday, September 26, 2011
The National Automobile Dealers Association (NADA) has elected William P. Underrineri ...
- Wegman's Sells Grandma's
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Wegman's has relaunched two of its private-label jarred sauces under "Grandma's" a ...
- Walgreens Going For Solar Power
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Walgreens is going solar, saying that it has more solar installations th ...
- Another Chink In Ad-Edit Wall:Mags Cover AND Sell Fashion
Around the Net In Media, Phyllis Fine - Monday, September 26, 2011
"The examples of magazines teaming up with e-commerce sites, almost all ...
- Study: Make Way For Winter Holiday Markdowns
Marketing Daily, Sarah Mahoney - Friday, September 23, 2011
While retail executives are looking for modest growth this holiday season, they' ...
- Rite Aid Expands Loyalty Program
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Rite Aid increased sales and narrowed losses in second quarter 2012 ...
- Gas Station TV To Expand Nationally
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Gas Station TV (GSTV), the nation's largest away-from-home television network at fu ...
- Nike Readies LeBron 9
Marketing Daily, - Thursday, September 22, 2011
Nike is readying the LeBron 9, which it says is its fir ...