- No 'Creepy' Targeting Allowed Says Snapchat's Spiegel
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
One hundred million people use Snapchat every day, and advertisers want more acce ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Study: Programmatic, Data Optimize Retailers' Holiday Campaigns
Real-Time Daily, Tobi Elkin - Friday, November 27, 2015
Findings from a new report by global ad tech firm Adadyn reve ...
- SYNC Retargets TV Audiences On Mobile Devices
Mobile Marketing Daily, Ben Frederick - Monday, November 23, 2015
SYNC, a spinoff of second-screen television software company Visiware, has announced t ...
- AOL-Owned Millennial Teams Up With Rentrak To Offer TV Ad Retargeting In Mobile
Around the Net in Real-Time, Tobi Elkin - Friday, November 20, 2015
AdExchanger's Kelly Liyakasa reports that Millennial Media, the mobile ad platform A ...
- Prep & Predictions Series: Six Things You Need To Know For 2016
RTBlog, Tobi Elkin - Wednesday, November 18, 2015
In "RTBlog," we'll be featuring a steady flow of predictions from a ...
- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- Beacons Send Shoppers to Stores, Wi-Fi Serves Ads Once There
Connected Thinking, Chuck Martin - Thursday, November 12, 2015
Activities between beacons and Wi-Fi continue to one-up each other. Just ...
- Vizio TV Links Behavioral Data Supporting Ad Serving Across Smartphone, PC, Tablets
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 11, 2015
Smart TVs track viewing habits, but Vizio television took a new tu ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...