- Rocket Fuel Links Nielsen Offline Data To Online
Online Media Daily, Laurie Sullivan - Friday, May 28, 2010
Rocket Fuel has begun to use offline purchase data from Nielsen ...
- PepsiCo Wants To Co-Collaborate With Its Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
Marketers need to make a brand a critical part of their co ...
- Measurement A Must To Improve Performance
Research Brief, Jack Loechner - Tuesday, May 25, 2010
According to the results of the 2010 Omniture Online Analytics Benchmark Surv ...
- Measuring Beyond The Lead
Marketing Daily, Laura Patterson - Monday, May 24, 2010
By moving beyond the lead and by improving our effectiveness and efficien ...
- CMO Poll: Implementing ROI Is 'Most Broke In Marketing'
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
...
- Marketers Still Struggle To Match ROI With Campaigns
SearchBlog, Laurie Sullivan - Thursday, May 20, 2010
No doubt about it: Marketing is the last business unit to automa ...
- Avoid The Wrongs Of Rights Activation
Marketing: Sports, Ove Haxthausen - Tuesday, May 18, 2010
If you are going to invest in sponsorship rights, you need ...
- Women Seek Online Communities To Validate Purchases
Online Media Daily, Laurie Sullivan - Monday, May 17, 2010
If a new study is to be believed, you should be buildi ...
- Further Lessons In Pinpoint Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
There are lessons in micro-targeting, ROI and chutzpah here, in varying degree ...
- Ad Delivery: Timing is Still Everything
Marketing Daily, Jim Harris - Thursday, May 13, 2010
Our industry needs to take a zero-based look at every marketing investmen ...
- Moving To Measuring Performance
Marketing Daily, Laura Patterson - Thursday, May 6, 2010
Two key steps: a) audit performance management metrics and measurement processes ...
- ANA: Few Agencies Compensated Based On The Value They Add
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Surprisingly, few marketers have followed the lead of Coca-Cola and Procter &am ...