- Measurement That Really Counts
Marketing Daily, Sherry Orel - Wednesday, August 24, 2011
Marketers have long used impressions to measure the value of a campaig ...
- Marketers Disappointed With Mobile Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
New research reports 93% of marketers would increase mobile ad spending ...
- Social Channels Top Traditional Channels In ROI
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Social channels deliver deeper consumer interactions and provide marketers with better R ...
- Mobile Tags Enhance PepsiCo TV Ads' ROI
Marketing Daily, - Thursday, August 4, 2011
PepsiCo -- among others -- is employing consumer mobile app tagging ...