- Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
MAD, Michelle Cardinal - Monday, February 23, 2015
The Oscars got me thinking about what marketers expect consumers to ...
- Guardian Seeks To Measure Native's Value To Brands
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses ...
- The Chase For ROI In Sports
Marketing: Sports, Seth Leeds - Thursday, February 19, 2015
We can't fault you; we've all been trained to do it. ...
- Correcting: Quiznos, Visa Are Turning To Digital In A Big Way
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Ooyala's blog, Videomind, reports that Quiznos will leave TV altogether and adverti ...
- If We're Not Going To Use Digital's Metrics After All, Time To Bring In TV Metrics?
London Blog, Sean Hargrave - Wednesday, February 4, 2015
Digital marketing was supposed to be all about metrics, but even soci ...
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 3, 2015
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expa ...