- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of Security
RTBlog, Tobi Elkin - Thursday, December 22, 2016
Jay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- Email Is An ROI Leader
Around The Net In EU Email Marketing, Sean Hargrave - Monday, December 19, 2016
Email marketing has proven year after year to be an extremely importa ...
- Email Smashes Social, Again, As Buy Buttons Fail And Inboxes Deliver
EuroMail, Sean Hargrave - Friday, December 16, 2016
Email is at it again. After driving one in five sales ov ...
- Adobe's TV Media Management Helps Audience Targeting, Forecasting
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
The platform claims to provide more accurate forecasting and planning through analyti ...
- Shifting Promo Dollars To Media Produces Higher ROI
Television News Daily, Wayne Friedman - Tuesday, December 13, 2016
Shifting as little as 10% of promotional dollars to media advertising c ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohame ...
- TV Gives Better ROI Than Digital, Coca-Cola's CMO Says
Around the Net In MAD London, Sean Hargrave - Monday, December 12, 2016
Coca-Cola's chief marketing officer Marcos de Quinto says TV spend remains "critica ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...