- Mobilizing Beyond the Cookie: Mobile Platforms Lurch Toward RTB Efficiencies
Data and Targeting Insider, Steve Smith - Friday, May 18, 2012
Mobile is far behind online technologies when it comes to tracking a ...
- Centro Teams With Krux To Protect Publisher Data
MediaDailyNews, Erik Sass - Wednesday, May 16, 2012
Centro, which operates an exchange selling online inventory from newspapers and oth ...
- RTB: Crossing Humans With Technology
Raw, Laurie Sullivan - Wednesday, May 16, 2012
Forrester Research Joanna O'Connell opened the MediaPost RTB conference in New Yo ...