- Genesis Launches 'Signature Event' Sales Campaign
Marketing Daily, Tanya Gazdik - Friday, March 1, 2024
Creative from Innocean USA emphasizes simplicity and focuses on the product's signatu ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Campbell Named Sales Director, Spotlight Outdoor Ads
People on the Move, Fern Siegel - Friday, February 23, 2024
Jay Campbell will work with ad agencies nationwide, with a special foc ...
- Leaving A Clue: How B2B Intent Data Can Drive Sales
Email Insider, Ray Schultz - Monday, February 5, 2024
Bombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- Dr. Laura Forms A Throuple, Business-Wise
MediaDailyNews, Joe Mandese - Tuesday, January 30, 2024
Long-time audio advertising representative Crossover Media Group is her new partner. ...
- TikTok Cuts Sales, Advertising Jobs To Reduce Costs
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
TikTok has carried out a round of layoffs across its sales a ...
- A+E Hires Toby Byrne As EVP Ad Sales, Names 4 VPs Of Sales
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
A+E has hired Fox ad-sales exec Toby Byrne as EVP of nation ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- The Smart Return: How Retailers Are Coping With A Growing Problem
Email Insider, Ray Schultz - Friday, December 29, 2023
Many retailers and ecommerce brands offer exchanges or gift cards, and so ...
- Holiday Appetite: Shoppers Spent 3.1% More In Closing Months
Email Insider, Ray Schultz - Tuesday, December 26, 2023
In-store results grew by 2.2% in November and December YoY, but onli ...
- Google Expected To Restructure Ad Sales Unit
MediaDailyNews, Laurie Sullivan - Wednesday, December 20, 2023
Google plans to further consolidate staff through possible layoffs and to reassi ...
- Roku, Samsung Lose Share, Global TV Sales Down 2.1%
Television News Daily, Wayne Friedman - Friday, December 15, 2023
Samsung and Roku are the best-selling TVs in the U.S. ranked ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- AdLarge Taps Brady As VP, Sales
MAD, Fern Siegel - Tuesday, December 5, 2023
Previously, Brady handled audio sponsorships for ESPN and Disney. ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Buy It Again: Email And SMS Drive Repeat Cyber Weekend Sales
Email Insider, Ray Schultz - Wednesday, November 29, 2023
Almost half of all cyber weekend purchases were repeats. Early targeting ...
- A Data Frenzy At Microsoft Advertising
Search & Performance Insider, Laurie Sullivan - Tuesday, November 28, 2023
It seems Microsoft Advertising is providing more ways for publishers and advertise ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- The API Pie: Unifying Email, Calendar And Other Functions
Email Insider, Ray Schultz - Thursday, November 16, 2023
Nylas and Twilio have formed an integration to help brands access ema ...
- The Humble Shopper: What Consumers Really Want From Brands
Email Insider, Ray Schultz - Tuesday, November 14, 2023
Discounts are less important than some marketers might think, Braze reports. ...
- Mercedes-Benz Launches Global Holiday Effort
Marketing Daily, Tanya Gazdik - Monday, November 13, 2023
Creative from Team x highlights Mercedes' tech-forward vehicles that help bring friend ...
- Salesforce Makes Longtime Employee Denise Dresser Slack CEO
MediaDailyNews, Colin Kirkland - Monday, November 13, 2023
Salesforce has hired longtime executive Denise Dresser as the CEO of i ...
- Green Giant Canned Vegetables Sold
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 12, 2023
B&G Foods, which also makes Crisco, Cream of Wheat and Ortega, ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- NBCU Names Roku Exec Alison Levin President Of Advertising, Partnerships
Television News Daily, Wayne Friedman - Wednesday, November 8, 2023
Levin will have responsibility for ad-sales efforts for all of NBCU's platfor ...
- Google, Microsoft Prep Marketers For Holiday Buying Season
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
Online and other non-store sales included in the NRF's total estimates a ...
- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- AI, Take A Note: Can Sales Meeting Transcripts Be Turned Into Emails?
Email Insider, Ray Schultz - Friday, September 29, 2023
Zoominfo says its new tool can summarize meetings and to-do items. ...