- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- AI, Take A Note: Can Sales Meeting Transcripts Be Turned Into Emails?
Email Insider, Ray Schultz - Friday, September 29, 2023
Zoominfo says its new tool can summarize meetings and to-do items. ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- Disney Tackles 65 Major College Football Deals
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Disney Advertising says ad sales for the college football season show "robus ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- AI To Become 2023 Holiday Shopping Guide
Search & Performance Insider, Laurie Sullivan - Wednesday, August 30, 2023
How will AI influence what and when consumers buy? Aki Technologies, t ...
- IAB Council Talks About Privacy
Search & Performance Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...
- Milano Leads Digital Sales, Programmatic Audio For Katz
MAD, Fern Siegel - Thursday, August 24, 2023
Milano, who began his career as a market research specialist at Kat ...
- Holiday Flatline: Forecast Is For A 1% Increase In The U.S.
Email Insider, Ray Schultz - Wednesday, August 23, 2023
But an increasing number of consumers will use AI to make purcha ...
- Coupon Seduction: Ex-Smokers Who Get Them Are More Likely To Relapse
Email Insider, Ray Schultz - Tuesday, August 22, 2023
The risk of relapse after getting coupons by email or direct ma ...
- Vivun Offers AI-Powered PreSales Solution
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new tool can alert sales leaders on the best person ...
- OpenSea To Stop Collecting Mandatory Resale Fees For NFT Artists
Digital News Daily, Colin Kirkland - Friday, August 18, 2023
Leading NFT marketplace OpenSea will stop collecting mandatory creator fees at t ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- Sam Loveland Joins Salesloft As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Thursday, August 10, 2023
Loveland previously worked at firms including ServiceNow, Salesforce and Microsoft. ...
- CISOs Are Often Used In Selling Application Security Tools, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 9, 2023
Almost all chief information security officers frequently help their firms close sal ...
- Extendly Invests In ChatHQ To Support Marketing Agencies
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
ChatHQ offers an Entertainment Widgit to help agencies retain customers. ...
- Acast Posts Rise In Global Net Sales
MAD, Fern Siegel - Friday, August 4, 2023
The company reported a Q2 net sales growth of 22% globally a ...
- NFT Sales Drop To New Low In July
Digital News Daily, Colin Kirkland - Friday, August 4, 2023
NFT sales have dropped almost 50% since January of this year, a ...
- Looking Back As Disney Mulls TV Network Selloff: Fox's $71B 2019 Deal
TV Watch, Wayne Friedman - Wednesday, August 2, 2023
A new report says Disney is hiring back two of Iger's mo ...
- Warner Bros. Discovery Restructures Ad Sales Into Agency-Dedicated Teams
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Warner Bros. Discovery is restructuring its ad sales organization to create tea ...
- Katz Media Groups Ups 3 Executives On Political Sales Team
MAD, Fern Siegel - Friday, July 28, 2023
Trevor Heaton has been promoted to president of political strategy for t ...
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
Television News Daily, Wayne Friedman - Monday, July 31, 2023
The main goal of the restructuring is to give agency holding compa ...
- Finding a New Audience with a Virtual Restaurant
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
During COVID, every restaurant was looking to generate sales in any w ...
- Copywriter Bob Bly On Today's B2B Marketing
Email Marketing Daily, Ray Schultz - Friday, July 28, 2023
There is less need for salespeople -- and email, Bly reports. ...
- eBay Makes Its Marketplace A 'Magical' Place
Search & Performance Insider, Laurie Sullivan - Friday, July 28, 2023
eBay has caught the generative AI bug and is building a foundati ...
- Most B2B Sales Teams Are Using AI For Some Tasks: Study
Email Marketing Daily, Ray Schultz - Thursday, July 27, 2023
Companies are using generative AI, and individuals are applying it on ...
- Video Velocity: Financial Services Is Now The Top Sender
Email Insider, Ray Schultz - Tuesday, July 25, 2023
High tech is second. Overall, video usage by companies has jumped ...
- Validity Hires Jeff Hassemer As SVP Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, July 25, 2023
Hassemer will lead the marketing team and build a strategy for aligni ...
- The INFORM Consumers Act - Brand New Rules For Online Marketplaces And Sellers
MediaDailyNews, Jessica Rich, John Villafranco - Thursday, July 20, 2023
Although it does not cover sellers directly, INFORM will significantly affect the ...
- Salesforce Offers New Generative AI Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Sales teams can use the Sales GPT to send tailored emails ...