- PureClick Touts MRC Paid-Click Accreditation, Technology Identifies Bad Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 27, 2015
PureClick has received click measurement accreditation from the Media Rating Council f ...
- The Science Of 'Do It With Me'
SearchBlog, Laurie Sullivan - Friday, February 27, 2015
The movement to spruce up and expand aging digital media continues. A ...
- Relevant, Original Content Brings Authority To Lesser-Known Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 25, 2015
Marketers need to stop relying on public domain information -- or conte ...
- Surprise! Didn't Think The Landing Page Rates?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 25, 2015
It makes sense that paid-search landing pages should match specific user querie ...
- YP Taps SEM Experts To Rebuild Its Search Platform Focusing On Local
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 24, 2015
Search advertisers face a conundrum as they try to find ways ...
- Criteo Crosses Atlantic, Acquires L.A.-Based DataPop
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 18, 2015
Paris-based retargeting firm Criteo announced Wednesday the acquisition of DataPop for ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- Retailers, Brands Have A Growing Problem In Search, Shopping Ads
SearchBlog, Laurie Sullivan - Tuesday, February 17, 2015
Not all images in Google Shopping ads or online at retail W ...
- Google, Mattel Bring Virtual Reality To View-Master
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 13, 2015
Google and Mattel have partnered to bring the View-Master into the twenty-fir ...
- AutoWeb Gets Creative With adMarketplace Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
AutoWeb, a vehicle search engine with social sharing features, has secured ...
- Magnetic Moves Into Germany, Appoints Country Manager
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
Magnetic announced Thursday a move into Germany, appointing Neal Bruwer country manage ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- The Valentine's Day Gift Exchange
SearchBlog, Laurie Sullivan - Thursday, February 12, 2015
U.S. consumers will spend $2.1 billion on flowers this Valentine's Day. Th ...
- Has Google Been Tweaking Again?
Around the Net In MAD London, Sean Hargrave - Tuesday, February 10, 2015
Google is yet to end speculation that it has updated its sear ...
- How To Identify Individuals From Anonymous Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Anonymous data doesn't exist. I've been writing about this for years. N ...
- Cut Though The Noise: Big Data Applied to Search Marketing
MAD, Dan Carmody - Thursday, February 5, 2015
As search marketing experts, we are constantly trying to find ways ...
- The Power Of Location Is In Sharpening The Marketing Mix
Mobile Insider, Matt Tengler - Thursday, February 5, 2015
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs' la ...
- Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 4, 2015
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bo ...
- Bing Ads Dive Into Native, Remarketing, Mobile App Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 4, 2015
Microsoft Bing Ads will begin testing native ads on MSN.com, with pla ...