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January 17, 2017, DC
Masters of Media Selling
January 18 - 19, 2017, NYC
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January 19, 2017, NY
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January 25, 2017, NYC
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June 28 - July 1, 2017, EU
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December 4 - 7, 2016, UT
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Results for search retargeting
Indoor Location Moving Up The IoT Value Chain
Connected Thinking, Chuck Martin - Wednesday, January 11, 2017
In true IoT fashion, even smartphones will be getting smarter in the ...
LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
LinkedIn's products chief is strategizing how to integrate some of Microsoft's tools ...
Dynamic Ad Targeting Becomes Grinch That Stole Christmas
SearchBlog, Laurie Sullivan - Friday, December 23, 2016
Amazon without question failed terribly in their remarketing efforts during the holidays, ...
New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certain ...
Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying ...
Bing Ads Editor, Shopping Campaigns Gain Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 2, 2016
Microsoft released Remarketing in Paid Search in Bing Ads Editor version 11.7 ...
Criteo New EVP Of Marketing Will Shorten Path To Innovation
SearchBlog, Laurie Sullivan - Monday, October 24, 2016
Smaller companies master innovation more often than large ones -- but when ...
Targeting Both Household Influencers And Buyers Increases Conversion 211%
Real-Time Daily, Philip Rosenstein - Wednesday, October 5, 2016
The launch of Rocket Fuel Institute was coupled with a first release ...
Criteo Worked With Forward Thinkers At HookLogic Long Before Acquisition
Search Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2016
When HookLogic announced in June that it would extend its platform by ...
Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel ...
Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as an ...
Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
Search Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Yahoo has announced search retargeting through its Gemini native ad inventory in ...
89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an IoT ...
Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violating ...
DigitasLBi's Valentini On The Biggest Change To Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, September 13, 2016
The agency-advertiser relationship continues to change as targeting options and technology mature. ...
Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneously ...
Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. Once ...
Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beacons ...
Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed at ...
Google: How To Setup Remarketing Tags
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 13, 2016
Google shows marketers how to setup remarketing tags on the Google Display ...
76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the idea ...
Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looking ...
Voice Search Changing The Rules Of Content Creation
SearchBlog, Laurie Sullivan - Wednesday, July 6, 2016
Changes in browsing behavior, preferences for content consumption, and adoption of voice ...
Smart Lights In Stores Match Shoppers With Products
IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential new ...
67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consumers ...
IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of target ...
Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. This ...
Game-Changing Strategy Using RLSAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Larry Kim suggests remarketing lists for search ads may step in to ...
Criteo Could Become Next M&A Target As It Prepares To Launch Search Platform
SearchBlog, Laurie Sullivan - Wednesday, June 15, 2016
Criteo is preparing to roll out a search platform this year, although ...
Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's going ...
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