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2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for search retargeting
Targeting Both Household Influencers And Buyers Increases Conversion 211%
Real-Time Daily, Philip Rosenstein - Wednesday, October 5, 2016
The launch of Rocket Fuel Institute was coupled with a first release ...
Criteo Worked With Forward Thinkers At HookLogic Long Before Acquisition
Search Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2016
When HookLogic announced in June that it would extend its platform by ...
Offline Measurement and Attribution are Improving
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel ...
Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as an ...
Yahoo Brings Search Retargeting To Gemini Native Ad Inventory
Search Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2016
Yahoo has announced search retargeting through its Gemini native ad inventory in ...
89% See Potential Benefits Of Smart Cities, 36% Have Projects Underway
Connected Thinking, Chuck Martin - Tuesday, September 13, 2016
While brands and marketers grapple with how to deal with an IoT ...
Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violating ...
DigitasLBi's Valentini On The Biggest Change To Search Advertising
SearchBlog, Laurie Sullivan - Tuesday, September 13, 2016
The agency-advertiser relationship continues to change as targeting options and technology mature. ...
Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneously ...
Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. Once ...
Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beacons ...
Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Connected Thinking, Chuck Martin - Wednesday, July 20, 2016
Beacons are helping shoppers find what they want. The beacons installed at ...
Google: How To Setup Remarketing Tags
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 13, 2016
Google shows marketers how to setup remarketing tags on the Google Display ...
76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have Them
IoT Daily, Chase Martin - Tuesday, July 12, 2016
Consumers in the U.S. appear to be warming up to the idea ...
Shoppers Lean On Mobile, As Marketers Refine Location Targeting
MobileShopTalk, Chuck Martin - Wednesday, July 13, 2016
As retailers prep for back-to-school shopping with mobile, what consumers are looking ...
Voice Search Changing The Rules Of Content Creation
SearchBlog, Laurie Sullivan - Wednesday, July 6, 2016
Changes in browsing behavior, preferences for content consumption, and adoption of voice ...
Smart Lights In Stores Match Shoppers With Products
IoT Daily, Chase Martin - Monday, July 4, 2016
Intelligent lighting systems are coming to retail and opening up potential new ...
67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed
Connected Thinking, Chuck Martin - Thursday, June 30, 2016
Shoppers are warming to beacons and virtual reality. The majority of consumers ...
IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current Mood
Connected Thinking, Chuck Martin - Tuesday, June 28, 2016
The Internet of Things is going to expand the concept of target ...
Smart Cities: Saving Money, Opening Avenues For Marketing
Connected Thinking, Chuck Martin - Monday, June 27, 2016
The Internet of Things comprises many, many things that are smart. This ...
Game-Changing Strategy Using RLSAs
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 15, 2016
Larry Kim suggests remarketing lists for search ads may step in to ...
Criteo Could Become Next M&A Target As It Prepares To Launch Search Platform
SearchBlog, Laurie Sullivan - Wednesday, June 15, 2016
Criteo is preparing to roll out a search platform this year, although ...
Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's going ...
Co-Marketing With Product Listing Ads Goes Programmatic Through HookLogic
Search Marketing Daily, Laurie Sullivan - Friday, June 10, 2016
HookLogic, which focuses on ads for retail ecommerce sites, has extended its ...
Google's No Longer Restricting AdWords Demand
Around the Net in Real-Time, Tobi Elkin - Friday, May 27, 2016
Sarah Sluis reports that Google is breaking down the walls on ...
Why Google Home Will Become Your Next Home Phone
SearchBlog, Laurie Sullivan - Tuesday, May 24, 2016
In Google CEO Sundar Pichai's plan for a post-device world, making a ...
Stories Paid-Search Clicks Tell To Strengthen Remarketing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 17, 2016
Identifying the keywords with intent remains important for paid search, but there ...
Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearables ...
Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message or ...
Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attention, ...
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