- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- Google Finds Tablet A 'Multitasking' Device
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Tablets have become multitasking devices, with more than 42% of activities occurri ...
- Google Debuts New Navigation System
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, November 30, 2011
Changing the face of the Web for millions of users, Google pla ...
- Working Around Paid-Search Pain Points
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 30, 2011
Kayla Kurtz shows marketers a few paid-search workarounds, such as not bei ...
- Tracking Holiday Paid-Search Spend
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 30, 2011
Mark Ballard analyzed aggregate holiday paid-search performance for a sample of clien ...
- The Infomercial 3-Pitch Paid-Search Principles
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 30, 2011
Make products and services look effortless to use, offers clear and concis ...
- YaCy Scraps Search Query Ranking
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 30, 2011
Preceived privacy threats in Google and other search engines have prompted t ...
- Adobe To Acquire Efficient Frontier
Raw, Laurie Sullivan - Wednesday, November 30, 2011
Adobe Systems plans to acquire privately held Efficient Frontier as it continu ...
- Seven Lessons From Steve Jobs For Search Marketers
Search & Performance Insider, Aaron Goldman - Wednesday, November 30, 2011
I just finished Walter Isaacson's epic Steve Jobs biography. Beyond being ...
- Search Social Connections In Salesforce
SearchBlog, Laurie Sullivan - Wednesday, November 30, 2011
Salesforce.com released the Social Marketing Cloud powered by Radian6 technology on Wednesda ...
- Ikea Adds Google Indoor Maps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 29, 2011
Imagine walking through a department store looking for specific item, or ...
- Google Ad Positions Could Push Up CPCs On Search Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 29, 2011
Melissa Mackey gives us the good, bad and ugly about Google's mo ...
- Yandex Ups Mobile Position In Deals With Microsoft, SPB Software
Online Media Daily, Laurie Sullivan - Monday, November 28, 2011
Yandex, Russia's No. 1 search engine, continues to shore up its positi ...
- Desktop, Mobile Jump On Searches For Holiday Deals
Online Media Daily, Laurie Sullivan - Monday, November 28, 2011
Consumers turning to desktop or mobile search engines want to find specif ...
- Activating Social Extensions For Google AdWords
Search & Performance Insider, Janet Driscoll Miller - Tuesday, November 29, 2011
Not long after Google enabled Google+ Pages for Business earlier this mont ...
- Microsoft Finds Advertising Gem In Interactive Home Screen
SearchBlog, Laurie Sullivan - Tuesday, November 29, 2011
Bing marketers might have finally found a way to use Microsoft's sear ...
- Should Search Marketers Dump QR Codes For SnapTags?
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 28, 2011
What's a SnapTag? Jeff Hayzlett tells us it's a 2D barcode th ...
- How Search Creates Intent-Based Targeting
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 28, 2011
Why do consumers query items on a search engine, and what wi ...
- How Search Marketers Can Capitalize On Site Visitors
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 28, 2011
Josh McCoy advises marketers to pay more attention to Web site visito ...
- China's Search Engine Fuels SMBs
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 28, 2011
Baidu, China's largest search engine, said it will invest about $470 million throu ...
- Adobe Integrates BrightEdge Technology, Opens Search Campaigns
Online Media Daily, Laurie Sullivan - Sunday, November 27, 2011
Adobe has integrated digital marketing suite technology from search engine optimization platfo ...
- Google Ads Popping Up In Maps
Search & Performance Insider, Derek Gordon - Monday, November 28, 2011
Just in time for the holiday shopping season, Google has been quiet ...
- Paid-Search Holiday Surprise For Retail As More Consumers Come Online
SearchBlog, Laurie Sullivan - Monday, November 28, 2011
Both paid-search spend and clicks rose this holiday season compared with la ...
- Calling The Conversion Through A/B Tests
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 25, 2011
Do phone numbers listed on Web sites increase conversions? An A/B te ...
- Paid-Search Team Transition Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 25, 2011
Jessica Cates tells us how to transition a paid-search campaign from o ...
- How I Abandoned In-Store Black Friday Specials And Opted For Online
SearchBlog, Laurie Sullivan - Friday, November 25, 2011
Retailers did a much better job promoting Black Friday sales and hou ...
- Google Shutters Several Apps
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 23, 2011
Google Tuesday said it will continue to shut down several apps th ...
- adCenter Adds Negative Keyword Function
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 23, 2011
Microsoft has added exact match negative keywords functions. The tool is design ...
- SEOmoz Launches Social Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 23, 2011
The first version of SEOmoz's Social Analytics supports Facebook and Twitter, b ...
- Online Ad Targeting Will Aid Political Agendas
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 23, 2011
Ramping up for the 2012 U.S. elections, Pandora became the latest Intern ...