- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- Yelp Revenue Surges 69% On Local, Mobile Gains
Online Media Daily, Mark Walsh - Wednesday, July 31, 2013
Yelp reported a 69% gain in revenue in the second quarter, fuel ...
- Google To Roll Out WiFi Service At Select Starbucks
Online Media Daily, Gavin O'Malley - Wednesday, July 31, 2013
If not overnight, Google is about to establish a presence in 7,0 ...
- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- How To Turn Short-Form Video Into Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Here's a look at some of the key differences between Instagram a ...
- I Know Something You Don't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Sharing information remains one of the most important ingredients for a successf ...
- Why Costs Per Click On Brand Terms Continue To Rise On Google
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
The cost per click per brand name on Google continues to ris ...
- Lenovo's Rise To The Top
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 31, 2013
Joe Keenan tells us how Lenovo strengthened its brand name in organ ...
- RESS For The Weary: Refreshing Your Marketing Strategy For Multi-Screen Engagement
Mobile Marketing Daily, Steffan Berelowitz - Wednesday, July 31, 2013
Multi-screen design must adapt not only to device but to user mod ...
- Yahoo Japan Gives Store Discounts For Searches
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Taking a cue from Bing Rewards, at which searchers in the U. ...
- Yahoo, NBC Team To Develop Sports Shows Cross-Platform
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
Rival competition for a share of the sports media market is pushi ...
- Data Finally Migrating Into Other Media
Online Media Daily, Laurie Sullivan - Tuesday, July 30, 2013
Some 71% of marketers said data integration delivers more relevant messages ...
- Meltwater, AP Settle Differences, Form Partnership
Online Media Daily, Wendy Davis - Tuesday, July 30, 2013
The Associated Press and online aggregator Meltwater have agreed to put asi ...
- Five Ways Multi-Location Businesses Can Prepare For Facebook Graph Search
Search & Performance Insider, Andrew Shotland - Wednesday, July 31, 2013
As Facebook Graph Search rolls out, brands targeting local customers will sta ...
- Search Dayparting Strategy Becomes Part Of How Facebook Augments TV Advertising
SearchBlog, Laurie Sullivan - Wednesday, July 31, 2013
Marketers have heard lots about Twitter's move to cozy up with televisi ...
- How To Get More From KPIs
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Jay Taylor gives us some tips on how to gain more fr ...
- How To Turn Content Into Information
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Optimizing content to serve up in search engine results makes good conte ...
- How To Optimize Search Engine Crawls With Server Log Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 30, 2013
Analyzing log files is a critical component of search engine optimization. T ...
- The Gen X CMO, Smarter Search And Smarter Content
Marketing Daily, Russ Mann - Tuesday, July 30, 2013
Agencies and ad-tech software creators need to be able to service t ...
- Publicis Omnicom Creates Uncertainty For Brands
Online Media Daily, Laurie Sullivan - Monday, July 29, 2013
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on t ...
- Mobile Continues To Expand Digital Audiences
Online Media Daily, Mark Walsh - Monday, July 29, 2013
The total digital audience across the largest 100 U.S. sites increased 3 ...
- Parents Favor Major Brands Online
Online Media Daily, Gavin O'Malley - Monday, July 29, 2013
Parents appear to be doing the majority of their online back-to-school shoppi ...
- Taking Search Marketing Further? A Look At Remarketing
Search & Performance Insider, Brian Rauschenbach - Tuesday, July 30, 2013
Search marketing has historically been based upon consumers seeking something, finding i ...
- Bing Maps Heats Up Visual Location Data
SearchBlog, Laurie Sullivan - Tuesday, July 30, 2013
Microsoft has developed a method that allows marketers to visualize location da ...
- Moving To Search Marketing From Newspaper Editing
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Kristi Kellogg left a position as a newspaper editor to join BruceCla ...
- Balancing Nofollow Guidelines
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Huh? What's a "nofollow" link? Marketers new to search optimization might a ...
- Don't Fall Into The Search Best Practice Approach
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Best practices are almost a guarantee that the content won't stand o ...
- What Does Real-Time Marketers Really Mean?
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
While marketers continue to question what "real time" really means, many ...
- Why These Landing Pages Convert
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 29, 2013
Where are those "one-page, mega converting landing pages" Peter Meinertzhagen can u ...