- No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
MediaDailyNews, Wayne Friedman - Friday, January 30, 2015
Although some research suggests that TV marketers held back on revealing the ...
- SciNet Search Engine Introduces 'Interactive Intent Modeling'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 30, 2015
A new search engine developed at Helsinki Institute for Information Technology (HII ...
- DoubleClick Tech Guru Jumps To HookLogic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 30, 2015
HookLogic has appointed a new chief technology officer. Fran Ryan ran DoubleClick ...
- Kayak Serves Search Results For Travel To Cuba
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 30, 2015
My, how times have changed. Travel between the U.S. and Cuba ...
- Google Adds Locale-Aware Features For Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 30, 2015
Google has added a new locale-aware crawl configurations for Googlebot. It crawls Web si ...
- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and S ...
- Dentsu Appoints Horler To New U.S. CEO Post To Focus On Growth
MediaDailyNews, Laurie Sullivan - Thursday, January 29, 2015
Dentsu Aegis Network has promoted Rob Horler to the newly created po ...
- YouTube To Create 'Talkable' Second-Screen Moments With Super Bowl Live-Stream Halftime Show
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 29, 2015
YouTube plans to make the Super Bowl halftime show the ultimate ...
- Google Reports Clicks, Cost Per Clicks On Ads Fall In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 29, 2015
Google reported Q4 2014 earnings Thursday. Its overall search business held i ...
- Google's Big Gamble To Lure The Super Bowl Online
SearchBlog, Laurie Sullivan - Friday, January 30, 2015
A 30-second TV spot during the Super Bowl will cost brands abo ...
- Facebook Tests Mobile Beacons
The Social Graf, Erik Sass - Friday, January 30, 2015
Facebook will begin testing a new service that uses mobile beacons ...
- UltraViolet Video Ad Slams NFL Over Domestic Violence
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 29, 2015
UltraViolet Thursday began releasing ad slamming the NFL on domestic violence issue ...
- Google Publishes 3 Programmatic Resolutions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 29, 2015
Bob Arnold, who once worked as a digital marketer at Procter a ...
- Microsoft To Invest Minority Stake In Alternative Android App Co. Cyanogen
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 29, 2015
Microsoft will invest about $70 million into an equity finance round ...
- From The Bench To The Quarterback: How Search Helps Brands Score
Search & Performance Marketing Daily, Paul DeJarnatt - Thursday, January 29, 2015
Brands that don't make search a key tactic of their Super Bo ...
- Google's Waze Real-Time Reporting App Criticized For Tracking Police
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 28, 2015
Real-time traffic reporting has made Google-owned Waze popular with drivers, but l ...
- Walmart, Other Brands, Retailers Cozy Up To Search Marketing Leading Up To Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 28, 2015
Brands wanting a little Super Bowl action, whether or not they r ...
- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
SearchBlog, Laurie Sullivan - Thursday, January 29, 2015
Companies frequently work with bad data, although 95% feel compelled to tu ...
- 300 Hours Of Video Per Minute, Terrorist Propaganda Flooding YouTube
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 28, 2015
Google said Wednesday that its video-sharing site YouTube is so inundated wi ...
- Digital Marketing New Hires Will Need Technical And Creative Skills
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 28, 2015
The combination of technical and creative expertise has become necessary to wo ...
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2015
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale t ...
- Mobile Contributes Almost Half of Retail Search Activity
MoBlog, Erik Sass - Wednesday, January 28, 2015
Smartphones and tablets contributed nearly half (42%) of all organic search activi ...
- 8 Ways To Repurpose Your Content For Increased Visibility
Search & Performance Marketing Daily, Brian Patterson - Wednesday, January 28, 2015
Publishing and promoting content is a labor of love. Marketers spend wee ...
- Yahoo To Spin Off Alibaba Stake, Reports Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Yahoo Tuesday announced a plan for a tax-free spinoff of the company ...
- Search On Yahoo's Radar, But Will It Become A Cash Engine?
SearchBlog, Laurie Sullivan - Wednesday, January 28, 2015
Yahoo took a close look at search and metrics during the company ...
- SproutLoud Taps Telmetrics To Offer Call Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
Telmetrics Tuesday announced a partnership with SproutLoud aimed at integrating the automat ...
- What Are UTMs And How Do I Use Them?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
The better marketers understand the campaigns that work on a specific d ...
- New Vivaldi Web Browser Appeals To Power Users
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, January 27, 2015
Betting that the world needs another Web browser, former Opera CEO J ...
- Google Fiber Rabbit Expanding To More Cities
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
Google will expand Fiber to Atlanta, Charlotte, N.C., Raleigh-Durham, N.C. and Nashville, Tenn., t ...
- Tagga Debuts Tout Score For Brands To More Accurately Measure Engagement, Target Campaigns
Mobile Marketing Daily, Laurie Sullivan - Tuesday, January 27, 2015
Tagga plans to release a cross-channel campaign management platform Tuesday, along wi ...