- Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns
Online Media Daily, Laurie Sullivan - Friday, September 14, 2012
Companies in North America will spend $23 billion in search engine marketi ...
- Omnicom Launches Content Continuum To Optimize Brand Content
Online Media Daily, Laurie Sullivan - Monday, September 10, 2012
Omnicom Media Group's Resolution Media this week will launch Content Continuum, ...
- SEOmoz Study: Search Experts Share Salary, Spend Data
SearchBlog, Laurie Sullivan - Wednesday, August 22, 2012
Some 17% of respondents participating in the SEOmoz 2012 survey spend mo ...
- Clothing Haul Videos Hit YouTube, Lead To Rising Retail Sales
Online Media Daily, Laurie Sullivan - Friday, August 10, 2012
A series of "haul" videos continue to emerge on YouTube highlighting pric ...
- Affiliate Marketing Fraud On Rise
Online Media Daily, Laurie Sullivan - Wednesday, August 8, 2012
Retail marketers running affiliate programs on their brand's Web site want ...
- How Search Marketers Spent Budgets Last Quarter
SearchBlog, Laurie Sullivan - Wednesday, July 11, 2012
Tracking online marketers' budgets and costs per click can help marketers understa ...
- Kenshoo Certification Program Attracts Marketers
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 29, 2012
SEM consulting firms have begun to certify employees at other companies w ...
- Advertisers To Spend 15% More On Paid Search This Year
SearchBlog, Laurie Sullivan - Friday, June 22, 2012
Google IO begins next week. If you're an online marketer, I don ...
- Search, Social, IAB Lead Alliance To Stop Bad Ads Costing Companies Millions
Online Media Daily, Laurie Sullivan - Thursday, June 14, 2012
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others ha ...
- How To Build A Mobile Landing Page
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 14, 2012
The computer in consumers' pockets give them access to information without bei ...
- How Semantic Search Impacts Ad Targeting
SearchBlog, Laurie Sullivan - Monday, March 19, 2012
Paid-search marketers should see far better ad targeting once Google and Bi ...
- BloomReach Launches, Optimizes Discovery In Search, Social
Online Media Daily, Laurie Sullivan - Wednesday, February 22, 2012
Alumni from Google, Cisco and Facebook will officially launch a digital sear ...
- Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots
Online Media Daily, Laurie Sullivan - Monday, February 6, 2012
Football fans didn't tap into mobile devices to catch the New Yo ...
- Kenshoo Integrates Search Data To Optimize Ads
Online Media Daily, Laurie Sullivan - Thursday, December 15, 2011
Kenshoo will move to integrate data from Covario Organic Search Insight a ...
- Search Social Connections In Salesforce
SearchBlog, Laurie Sullivan - Wednesday, November 30, 2011
Salesforce.com released the Social Marketing Cloud powered by Radian6 technology on Wednesda ...
- Referral Data Shutdown Impacts Sites
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 15, 2011
Rand Fishkin writes that it appears that Google's Matt Cutts was eith ...
- Blinkx Buys PVMG For Engine And Agency
SearchBlog, Laurie Sullivan - Wednesday, November 9, 2011
Video search engine blinkx will acquire digital marketing agency Prime Visibility Med ...
- Consumers Willing To Share Data, But At A Price
Research Brief, Jack Loechner - Friday, November 4, 2011
According to a new study by McCan Truth Central, consumers are concern ...
- Paid Talking Ads And Dynamic Search Ads?
SearchBlog, Laurie Sullivan - Friday, October 21, 2011
What search and paid-search ads will look like in the future cou ...
- How Social Traffic Feeds Organic Search Results
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 19, 2011
There are ways that social can drive organic traffic to Web sit ...
- The True Value Of Search
SearchBlog, Laurie Sullivan - Wednesday, October 19, 2011
What future signals can marketers expect to see to better understand t ...
- Clickable Dives Into Social Analytics
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Teaching search marketers the nuances of paid and earned media has beco ...
- Hollywood Leads Change In Ad Campaign Strategy
Online Media Daily, Laurie Sullivan - Friday, September 2, 2011
Despite a slight increase in summer ticket sales of nearly 5%, accordi ...
- BrightEdge Moves Into SEO Process Automation
Online Media Daily, Laurie Sullivan - Friday, August 26, 2011
BrightEdge has developed a module for its search engine optimization platform th ...
- How To Expand SEO Campaigns Globally
SearchBlog, Laurie Sullivan - Friday, August 19, 2011
No borders -- that was the promise of the Internet. Perhaps so ...
- Marin Integrates YouTube Ad Metrics Into SEM Platform
Online Media Daily, Laurie Sullivan - Tuesday, August 16, 2011
Marin Software has added advanced reporting capabilities for YouTube advertising in i ...
- In-Game Advertising On Rise, Consumer Spend To Hit $75B
Online Media Daily, Laurie Sullivan - Thursday, July 7, 2011
With game developers beginning to push the envelope on advertising throughout entertainme ...
- Signals From AdWords Testing
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 31, 2011
In an interesting twist, Jason Tabeling tells us what SEMs can lea ...
- Google Keeps Brands, Marketers 'Inside Search'
Online Media Daily, Laurie Sullivan - Thursday, May 19, 2011
Google announced the launch of an official search blog Thursday, sending ...
- Search For Excellence; Learn From Failures
SearchBlog, Laurie Sullivan - Monday, May 16, 2011
Marketers don't often talk about failing to achieve the return on investme ...