- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Solution For Gen Z Screen Addiction? A Barbie Flip Phone
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
HMD and Mattel team up for '90s-inspired antidote to doom-scrolling. ...
- Google Must Face Claims It 'Hijacked' Smartphone Data
MediaDailyNews, Wendy Davis - Wednesday, February 28, 2024
A federal appeals court reinstated a lawsuit by Android users who claim ...
- Kochava Must Face FTC Location Privacy Charges
MediaDailyNews, Wendy Davis - Monday, February 5, 2024
Siding against mobile data broker Kochava, a federal judge has ruled th ...
- Is That A Paradox In Your Pocket, Or Are You Just Glad To Watch Some Video?
Media 3.0, Joe Mandese - Wednesday, January 31, 2024
There's an ironic paradox in new research released today that speaks volum ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Watchdogs Petition FTC To Investigate Google Over Location Data
MediaDailyNews, Wendy Davis - Thursday, January 18, 2024
Advocacy groups claim Google reneged on a promise to shed data th ...
- Instagram's 'Nighttime Nudges' Feature Aims to Help Teens Curb App Use
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
The new "nighttime nudges" feature pops up on teens' phone screens aft ...
- Apple Leads In Smartphone Shipments, Overtakes Samsung For First Time
MediaDailyNews, Colin Kirkland - Tuesday, January 16, 2024
Apple shipped 234.6 million iPhones (20.1% of market share) in 2023, whi ...
- Samsung's 'Tiny' Campaign Delivers Big Results
MAD, Fern Siegel - Thursday, December 28, 2023
The traditional digital OOH work invites viewers to pay closer attention ...
- Are 3D Anamorphic Billboards The Future? Q&A With BCN Visuals' Lina Maggi
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
A study by BCN Visuals finds more than half of viewers a ...
- Cox Media Group Claims It Can Target Ads Based On Conversations
MediaDailyNews, Wendy Davis - Friday, December 15, 2023
"It's True. Your Devices Are Listening to You," the Cox Media Gro ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- Apple Founders Never Wanted To Build A Search Engine
Search & Performance Insider, Laurie Sullivan - Wednesday, September 27, 2023
Apple's SVP of Services Eddy Cue in his testimony in federal cou ...
- Back Market Sends Up Apple In 'New' Activations
MAD, Fern Siegel - Tuesday, September 19, 2023
Created by the Gus agency, "Let Them Buy New" reframes the id ...
- Netflix's Expansive Move Into Gaming: Is It The Right One? Go Click
TV Watch, Wayne Friedman - Wednesday, August 16, 2023
Netflix is expanding its gaming activity to a number of platforms, whi ...
- No Mo Nomophobia?
Mobile Insider, Joe Mandese - Thursday, July 20, 2023
New research finds Americans perceive they are growing less dependent on the ...
- Google Makes Friends With Apple iPhone In Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
In a first for Google, the social-response team will use the rep ...
- Consumers Battle Kochava Over Location Privacy
Digital News Daily, Wendy Davis - Tuesday, May 30, 2023
Smartphone users are pressing a judge to allow them to proceed wi ...
- Apple Strikes $430B Deal With Broadcom To Purchase U.S.-Made Semiconductors
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Apple will continue to feed the U.S. economy with a $430 billi ...
- Gen Z Fastest To Check Text Notifications: Study
Email Marketing Daily, Ray Schultz - Monday, May 15, 2023
But Gen Z is also least likely to endanger themselves to retrie ...
- Google Debuts Fold Phone Spots Following I/O 2023
Search & Performance Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- Me And My Mobile: Younger Shoppers Prefer SMS Over Email For Brand Messages
Email Insider, Ray Schultz - Thursday, April 27, 2023
Email is now in second place as consumers use mobile wallets f ...
- Verizon's Scrooge Ad Okayed As Puffery
Digital News Daily, Wendy Davis - Monday, April 24, 2023
A recent ad featuring Paul Giamatti as Scrooge didn't convey that Verizon ...
- Smartphone Users Lack Grounds To Sue Over Alleged Location Data Sales, Kochava Says
Digital News Daily, Wendy Davis - Friday, April 21, 2023
Mobile data broker Kochava is pressing a federal judge in Idaho ...
- Google Snoops On App Use, Android Users Tell Court
Digital News Daily, Wendy Davis - Tuesday, April 11, 2023
Two smartphone users are asking a federal appellate court to revive ...
- Game Consoles, Phones Used For Just 6% Of Streaming Time, Vs Smart TVs' 50%
Video Insider, Karlene Lukovitz - Tuesday, April 4, 2023
Game consoles are down from a 26% share in 2015, TVs a ...
- Meta Urges Judge To Toss 'Speculative' Privacy Claims Over In-App Browser
Digital News Daily, Wendy Davis - Friday, March 24, 2023
Meta says allegations that it tracks smartphone users through an in-app brows ...
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Home furnishings grew 12.9% to $9.4 billion YOY in February, while groceri ...