- Winter World Cup Will Give TV Audience Boost
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Fifa's proposed winter World Cup 2022 could see a TV advertising boo ...
- Sky Sports Signs Up U.S. Major League Soccer
Around the Net In MAD London, Sean Hargrave - Wednesday, February 25, 2015
Sky Sports has added to its diet of sporting events after snappi ...
- Football Fans' Tweets Will Decide Colour Of Wembley's Arch
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
The Football League is giving football fans on Twitter the chance ...
- Heineken Kicks Off UEFA Champions League Soccer Promo
Marketing Daily, Tanya Gazdik - Thursday, February 19, 2015
Heineken aims to bring fans closer to the sport they love wi ...
- Heineken Unveils New Champions League Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Heineken is hoping to build on the success of last year's Champio ...
- Premier League Football Rights Sold For More Than GBP5bn
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Premier League clubs are celebrating another huge windfall after competition between ...
- How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
London Blog, Sean Hargrave - Wednesday, February 11, 2015
If the future of marketing really is all about philanthropy, then t ...
- Premier League Rights Bidding Starts Today
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Not a ball will be kicked, but for the chief executive ...
- Ofcom Expected To Reject Virgin Media's Attempted Block Of Premier League Rights Auction
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
The media watchdog Ofcom will today reject an attempt by Virgin Med ...
- Compression Sportswear Brand Skins Is FIFA's Official 'Non-Sponsor'
Marketing Daily, Karl Greenberg - Tuesday, February 3, 2015
Skins is using the campaign to build support of an agreement, where ...
- Guinness, Samsung, Ford And Mastercard Named As Considering Premier League Sponsorship Bids
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
Diageo and existing sponsor Barclays are among the companies vying for o ...