- Events, Social Media Link Odwalla To Young Actives
Marketing Daily, Karlene Lukovitz - Friday, July 30, 2010
While Odwalla's marketing mix includes some traditional media advertising, as well ...
- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Tom's of Maine Intros Toothpaste Via Social Media
Marketing Daily, Tanya Gazdik - Friday, July 30, 2010
The promotion -- which includes a contest, sweepstakes and instant-win game ...
- Subaru Teases WRX With 'Get More G's'
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We wanted to get people engaged emotionally with the car before ...
- Report: Facebook IPO Off 'Til 2012
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 30, 2010
Facebook's aversion to going public is well known, and, if sources a ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- NJ Attorney General Warns Against Social Media Scams
The Social Graf, Erik Sass - Friday, July 30, 2010
Stupid is as stupid does, mama always said. I'm not quite su ...
- Ask And Facebook Shall Receive
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 29, 2010
Facebook is becoming Google-like in its ability to challenge a wide swa ...
- Mr. Zuck Goes to Washington
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 29, 2010
A right of passage for any young mogul, Facebook chief exec Ma ...
- Sears Targets College Kids Via FB Application
Marketing Daily, Aaron Baar - Wednesday, July 28, 2010
The effort uses an application called the Campus Connector through which studen ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Kimberly-Clark Launches GoodNites Via Social
Marketing Daily, - Wednesday, July 28, 2010
K-C is also partnering with Mamapedia.com, an online community for Moms. ...
- Neiman Marcus Tempts Fashionistas With Contest
Marketing Daily, - Tuesday, July 27, 2010
In the first round, consumers pull together looks from its fall offering ...
- Study: Men Are From Hulu, Women Are From Facebook
Online Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Worldwide, who or what has been driving the rapid adoption of soci ...
- Let's Make A Deal: Ad Company Debuts Online Offer Exchange
Online Media Daily, Mark Walsh - Thursday, July 29, 2010
Capitalizing on the rise of group buying online, Groupon competitor DealOn Med ...
- Second Life Chugs Along
The Social Graf, Erik Sass - Thursday, July 29, 2010
Second Life is a great case study in social media trends. Fir ...
- Green Baby Products Firm Battles Big Boys Virally
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Karen Dybis takes a look at how EcoSTORE USA is making ...
- Study: Twitter No Slam Dunk For Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
...
- Not Playing: Google Reportedly In Talks With Social Gaming Companies To Build Facebook Killer
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 28, 2010
Rumors that Google is quietly developing a Facebook killer, dubbed "Google Me ...
- Will Movie Derail Facebook?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 28, 2010
If you couldn't already tell from the
trailer, Columbia Pictures' forthcomi ...
- Will Facebook/Amazon Deal Alter E-Tail?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 28, 2010
If you hadn't heard, Amazon just tapped Facebook to offer site visito ...
- Community Marketing Feeds Papa Murphy's Success
Marketing Daily, Karlene Lukovitz - Tuesday, July 27, 2010
"We are not a stand-alone destination -- our locations are about 1,2 ...
- BTS: Social Media, Mobile, Department Stores
Marketing Daily, Sarah Mahoney - Tuesday, July 27, 2010
"The overall tone was a little surprising, and very upbeat," Alison Pau ...
- Michelin Effort Spotlights Product Longevity
Marketing Daily, Karl Greenberg - Tuesday, July 27, 2010
The latest element of the campaign, "The Right Tire Changes Everything," borro ...
- Study: Travel Industry 'Gets' Social Media
Marketing Daily, - Tuesday, July 27, 2010
Nearly 70% of U.S. hoteliers responding to the April 2010 study indicat ...
- The Green Wall
Marketing: Green, Brad Stewart - Wednesday, July 28, 2010
Could this bold "share wall" tactic be the missing ingredient for soci ...
- Strongmail Acquires Two Digital Agencies, Forms 'ThreadMarketing' Social Unit
Online Media Daily, David Goetzl - Wednesday, July 28, 2010
As it seeks to broaden its offerings to capitalize on the soci ...
- Forrester: Wait Until Location-Based Services Hit Scale
Online Media Daily, Gavin O'Malley - Tuesday, July 27, 2010
Location-based social networks are presently on the tip of everyone's tongue ...
- See? The Old Spice Social Media Campaign DOES Smell Like A Winner
Social Media Insider, Catharine P. Taylor - Wednesday, July 28, 2010
Not to obsess about Old Spice Man or anything, especially since ...
- Here Comes The (Social) Neighborhood
The Social Graf, Erik Sass - Wednesday, July 28, 2010
This is something I've been wondering about (and hoping to see mo ...