- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- Porsche Does Grassroots, Social Media Program
Marketing Daily, - Monday, January 31, 2011
Porsche is launching a big grassroots and social-media program in Dallas wi ...
- Akoo Expands University Presence
MediaDailyNews, Erik Sass - Monday, January 31, 2011
Akoo, which operates an interactive, digital out-of-home video network reaching college dini ...
- How Much Is One Googler and Facebooker Worth?
Online Media Daily, Laurie Sullivan - Monday, January 31, 2011
Driving tons of traffic and making sure it converts into clicks a ...
- BAT Unveils Social Endorsement Platform, Former NBA Star Salley Explains Why He Goes To Bat
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Brand Affinity Technologies (BAT), a company that uses data and technology ...
- Razorfish: Facebook, Twitter Don't Make Customers Feel Valued
Online Media Daily, Mark Walsh - Monday, January 31, 2011
While marketers have flocked to social platforms like Facebook and Twitter, consume ...
- Twitter Is Popular, But That And A Subway Token ...
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
In December, investors quadrupled the company's worth to $3.7 billion. Now t ...
- Visa Partners With Twitter For NFL/Super Bowl Push
Marketing Daily, Tanya Gazdik - Friday, January 28, 2011
The social media initiative provides fans a new way to engage wi ...
- ConAgra Launches Online Cooking School
Marketing Daily, Karlene Lukovitz - Friday, January 28, 2011
The eight-week series of live blogging classes and discussions will be host ...
- NFL Players Assn. Uses 'Play' Ad To Sway Public
MediaDailyNews, - Friday, January 28, 2011
In the battle to sway public sentiment over a potential National Footba ...
- ...and I thought Facebook was creepy!
Notes from the Digital Frontier, justin - Thursday, January 27, 2011
First there was MySpace, then spammers and middle aged strangers invaded wh ...
- Technology Fiends
Notes from the Digital Frontier, whitley - Wednesday, January 26, 2011
Technology is consuming my generation. We have been deemed the 'millennial' generatio ...
- I am addicted to social media
Notes from the Digital Frontier, austin - Tuesday, January 25, 2011
I love the internet. A bulk of my free time is spe ...
- Social Media and the Cell Phone
Notes from the Digital Frontier, morgan - Monday, January 24, 2011
I, as many other college students do, am constantly checking what ...
- A Big Brand's Social Strategy Really Means 'Facebook'
Online Media Daily, Justin Archer - Monday, January 31, 2011
Often times major brands tend to equate Facebook to a social strateg ...
- Ad.ly Adds Facebook, Completes Beta On Alpha Network
Online Media Daily, Joe Mandese - Monday, January 31, 2011
Ad.ly, a marketing platform that matches brands with celebrity endorsers on soci ...
- Qwiki To Connect Facebook, LinkedIn To Personal Info
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
Marketers wanting to create a comprehensive story about a product or servi ...
- Q&A: Groupon Mobile Chief Mihir Shah
Online Media Daily, Mark Walsh - Friday, January 28, 2011
If Groupon wasn't already widely recognized as one of the country's fastest-growi ...
- The Day The Internet Died in Egypt
SearchBlog, Laurie Sullivan - Monday, January 31, 2011
Political unrest in Cairo has been attributed to bringing down the Intern ...
- The Cause That Refreshes: Project Boosts Pepsi Brand, Not Sales
The Social Graf, Erik Sass - Monday, January 31, 2011
One year in, the Pepsi Refresh Project encapsulates both the potential ...
- Facebook Launches 'Sponsored Stories'
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 28, 2011
Facebook's newest product for advertisers lets brands spotlight conversations a user's frien ...
- LinkedIn Is About To Go Public
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
Finally set to go public, LinkedIn on Friday had everyone asking w ...
- Tweetdeck Breaks 140-Character Ceiling
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
Social sacrilege! Software company Tweetdeck just debuted a new service that wi ...
- Facebook's Next Big Move
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
As if Facebook's dominance wasn't daunting enough,
NetworkEffect details four projec ...
- Why Social Media Success Will Not Be In A Silo
Marketing Daily, Debbie DeGabrielle - Friday, January 28, 2011
If marketing creates expectations about what the brand experience will be lik ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Shaun White Gets Behind The Wheel For BFGoodrich
Marketing Daily, Karl Greenberg - Thursday, January 27, 2011
The Olympic medalist, uber-decorated X Games athlete, and superhuman practitioner of a ...
- Q&A: Monster Cable On Social Media Strategy
Marketing Daily, Aaron Baar - Friday, January 28, 2011
"There's only a few departments that don't benefit from improved customer servic ...
- Netflix's Facebook Integration Marks Shift Away From Viewing 'Households'
Online Media Daily, Gavin O'Malley - Thursday, January 27, 2011
Representing a strategic about-face, Netflix says it is currently baking Facebook in ...
- Clarification: New Social Service Dubbed Custom Analytics, Not SoMe
Online Media Daily, - Friday, January 28, 2011