- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Personalized News: Microsoft Digs Deeper Into Social
Online Media Daily, Laurie Sullivan - Tuesday, May 31, 2011
Microsoft Future Social Experience Labs and Cambridge University have quietly been developi ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Boating Industry Banking On Evangelists
Marketing Daily, Aaron Baar - Tuesday, May 31, 2011
"Our job is to leverage the passion and experiences of current boate ...
- Florida's Summer Campaign Goes All Social
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
The bipartite effort comprises an exclusive Facebook buy to appeal to famili ...
- Marketers Yet To Exploit Online Social Games
Online Media Daily, Mark Walsh - Friday, May 27, 2011
Even with a whopping 250 million people playing casual games a mont ...
- Judge Orders Unprotesting Twitter User Unmasked
PolicyBlog, Wendy Davis - Tuesday, May 31, 2011
Last week, a California judge ordered Twitter to reveal information that identifi ...
- How Social, Not Search, Can Retarget Ads
SearchBlog, Laurie Sullivan - Tuesday, May 31, 2011
Sometimes the nuances in an announcement, rather than the news itself, shou ...
- Minority Groups More Likely to Support Online Causes
The Social Graf, Erik Sass - Tuesday, May 31, 2011
Significant proportions of African-American (30%) and Hispanic (39%) adults say they a ...
- Nissan's Erich Marx Gets To Focus In New Job
Marketing Daily, Karl Greenberg - Thursday, May 26, 2011
The 20-year Nissan veteran, who has held management positions in marketing operation ...
- Scarfing Up Social: First Wal-Mart, Then Tesco
Marketing Daily, Sarah Mahoney - Thursday, May 26, 2011
Last month, Wal-Mart spent $300 million to buy social media firm Kosmi ...
- Pretzel Crisps Logic: Leveraging Tech to Grow
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2011
Consumers took to Pretzel Crisps because they offer "all of the crunc ...
- Stoli: Go 'F' Yourself
Marketing Daily, - Thursday, May 26, 2011
Given that even a suggestion of profanity (never mind actual profanity) ...
- Overdrive Compares Google, Bing Social Search Results
Online Media Daily, - Thursday, May 26, 2011
Companies more active on Facebook or interested in real-time news get bett ...
- Social Is the New Search
Search & Performance Insider, Ryan DeShazer - Friday, May 27, 2011
With the news that Facebook and Bing have strengthened their social sear ...
- Google Gives Me More Stuff To Ignore
The Social Graf, Erik Sass - Friday, May 27, 2011
I have no idea whether I'm at all representative of Gmail's us ...
- Fox Tries For Advertiser Love With Facebook 'Likes'
TVBlog, David Goetzl - Friday, May 27, 2011
Now that Nielsen is melding online and mobile viewing into its overa ...
- What Your Customers Aren't Telling You In Social Media
Marketing Daily, Alan Zorfas - Thursday, May 26, 2011
What's measured by social media as well as traditional market research large ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- HBO Capitalizes On 'Blood,' 'Thrones," Launches Site
MediaDailyNews, David Goetzl - Wednesday, May 25, 2011
Eager to harness some of the social-media activity around "True Blood" a ...
- Myspace Finds Its Place: That's Social Entertainment
Online Media Daily, Joe Mandese - Thursday, May 26, 2011
Social media, especially big social-networking platforms such as Facebook and Twitter, a ...
- Ad-On: Twitter Will Build Out TweetDeck
Online Media Daily, Laurie Sullivan - Wednesday, May 25, 2011
Twitter confirmed Wednesday buying third-party client TweetDeck for an unconfirmed $40 milli ...
- Me (@cpealet) And Twitter: Not the Same As It Used To Be
Social Media Insider, Catharine P. Taylor - Thursday, May 26, 2011
Upon the occasion yesterday of Twitter buying Tweetdeck, it's time to pond ...
- Seven Out Of 10 Small Businesses Use Social Media
The Social Graf, Erik Sass - Thursday, May 26, 2011
While big brands and national advertisers are embracing social media in high ...
- Buzzlogic Gets $7.8M For Social Ads
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, May 25, 2011
Social ad-targeting specialist Buzzlogic has raised $7.8 million in a third rou ...
- Q&A: EA's Craig Malanka On Social Strategy
Marketing Daily, Aaron Baar - Tuesday, May 24, 2011
The NFL, MLB and NHL Facebook communities have a combined 5.2 milli ...
- Toyota Develops An Owner Social Media Platform
Marketing Daily, Karl Greenberg - Tuesday, May 24, 2011
Robin Daniels, director of product marketing at Salesforce.com, tells Marketing Daily th ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Bacardi Campaign Brings It All Together
Marketing Daily, Karlene Lukovitz - Tuesday, May 24, 2011
An anchor of the new campaign is a 30-second TV spot, "Inventions ...